Find the Right KPI. Fast!

No more Slack threads, Google or ChatGPT acrobatics.
The KPI Library is your shortcut to clear, aligned, impact-driven metrics.

The Ultimate Free Repository for 300+ KPIs

Stop guessing your way through metrics?

The KPI Library is your fast pass to becoming the KPI expert on your team — packed with ready-to-use KPIs, formulas, and insights that actually move the needle.

KPI Blueprints That Actually Work

You don’t need to start from scratch. We’ve mapped out over 300 KPIs that teams actually use — with the full picture: who owns them, why they matter, and how they move the needle. Each one comes copy/paste ready, with real formulas, data models, and examples baked in.

Decisions Get Easier

Too many opinions, not enough clarity. That’s where these KPIs shine. Each one comes with known drivers, common blockers, and go-to plays that teams actually use. Want to test pricing? Rethink UX? Run a growth experiment? It's already mapped.

Data Models That Just Work

Going from “we should track this” to “here’s exactly how” shouldn’t take weeks. We’ve done the heavy lifting for you — complete formulas, required data points, calculation examples, and ready-to-use data models. Everything’s mapped to real warehouse setups and built to plug in with minimal fuss.

KPIs That Align Your Whole Team

This isn’t just about metrics — it’s about focus. Each KPI is tied to your funnel stage, business model, and a clear owner. It shows what’s leading, what’s lagging, and what’s worth fixing. That means product, growth, and marketing finally speak the same language.

Ever Wondered “Wait, What Does That KPI Even Mean?”

You’re not alone. Our articles break down the tricky stuff — so you can skip the guessing and start measuring what matters

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Understanding KPIs
A Complete Guide to KPI Types: From Strategic Goals to Day-to-Day Performance
Explore the key types of KPIs—strategic, operational, leading, lagging, and more—and learn how they work together to measure success effectively.
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Understanding KPIs
Leading vs. Lagging KPIs: Understanding the Metrics That Drive Success
Grasp the difference between leading and lagging KPIs, their roles in business strategy, and how to balance them effectively.
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Understanding KPIs
Vanity Metrics - The Allure of Big Numbers
This guide concisely introduces vanity metrics, breaking down their limitations and highlighting why actionable metrics are crucial for meaningful business success.
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Understanding KPIs
How Cause-Effect Relationships Drive Business Success 🔄
KPIs don’t work in isolation—learn how cause-effect relationships, cascading metrics, and reinforcement loops drive business success and continuous improvement.