Web

Web Analytics

Digital Experience Analytics focuses on the systematic collection, measurement, and analysis of data generated by user interactions across web platforms and digital products. This approach enables organizations to gain insights into customer journeys, optimize conversion funnels, and identify friction points in both self-serve and sales-assisted contexts. By leveraging advanced analytics tools, teams can segment user behavior, attribute revenue to specific digital touchpoints, and iteratively enhance product or sales experiences. As a cross-functional discipline, Digital Experience Analytics informs strategic decision-making for marketing, sales, and product teams, supporting continuous growth and improving customer satisfaction.

Related KPIs

Metric	Description
Return Visitor Rate to Product Pages	Return Visitor Rate to Product Pages measures the percentage of visitors who return to your product-related pages after an initial visit within a defined timeframe. It helps track sustained interest and buying intent across the marketing and sales funnel.
SEO Traffic Growth Rate	SEO Traffic Growth Rate measures the rate of change in organic search traffic to your website over a defined time period. It helps track the effectiveness of your SEO strategy and content discoverability.

Web Strategy

Digital Growth Planning entails developing and implementing a holistic strategy to enhance the company's online presence in support of key business goals. This process centers on aligning web assets—including websites, landing pages, and digital content—with overarching revenue objectives. Key activities involve analyzing user behavior, monitoring competitors, and tracking digital trends to guide informed, data-driven decisions. Collaboration across product, marketing, and sales teams is essential to ensure the web experience effectively supports customer acquisition, activation, and retention. Through continuous optimization, Digital Growth Planning ensures the digital ecosystem remains effective at driving conversion, fostering engagement, and scaling alongside organizational growth initiatives.

Related KPIs

Metric	Description
Page Views on High-Intent Pages	Page Views on High-Intent Pages tracks the number of sessions or unique visits to pages that indicate strong buyer intent (e.g., pricing, demo request, feature comparison). It helps measure pipeline readiness and product interest.

Web UX

"Web Experience Optimization focuses on the ongoing analysis, design, and enhancement of a company's web presence to boost user engagement, generate leads, and increase conversion rates. This process ensures that digital touchpoints provide seamless, intuitive, and persuasive interactions aligned with business objectives and customer journeys. Leveraging data-driven insights, Web Experience Optimization supports both self-serve and sales-assisted approaches, facilitating improved funnel progression and enabling scalable growth."

Related KPIs

Metric	Description
First-time Visitors to Product Page	First-time Visitors to Product Page measures the number of unique users who visit your product page for the first time in a given period. It helps track new interest and early funnel awareness.