ABM Programs
ABM ProgramsABM Programs focuses on running coordinated campaigns against a defined set of strategic accounts. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Cost per Aware ICP Account and Engagement Rate from Buying Personas.ABM
ABM Programs
ABM
activity
Account Based Marketing
Program
Marketing
Sales Manager
Account
Acquisition
Conversion
Account Based Marketing
Program
Marketing
Sales Manager
Account
Acquisition
Conversion
Domain: Account Based MarketingMotion: ProgramOwner: MarketingOwner: Sales ManagerEntity: AccountStage: AcquisitionStage: Conversion
ABM
ABM Programs focuses on running coordinated campaigns against a defined set of strategic accounts. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Cost per Aware ICP Account and Engagement Rate from Buying Personas.
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Cost per Aware ICP Account | Cost Per Aware ICP Account measures the average cost to generate awareness from an Ideal Customer Profile (ICP) account. It helps evaluate the efficiency of brand and demand activities focused on your most valuable target accounts. |
| Engagement Rate from Buying Personas | Engagement Rate from Buying Personas measures the percentage of your total visitors or users who belong to your defined buyer personas and meet engagement criteria. It helps assess whether your GTM strategy is attracting and resonating with decision-makers. |