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KPI Library

Advocacy Strategy

Domain: AdvocacyMotion: StrategyOwner: Customer SuccessOwner: MarketingEntity: CustomerStage: Advocacy

Advocacy

Advocacy Strategy involves a structured process for identifying, nurturing, and empowering satisfied customers to become champions for your product or service. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Referral Campaign ROI.