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KPI Library

Behavioral Scoring

Domain: BehavioralMotion: MeasurementOwner: Data & AnalyticsOwner: Product Management (PM)Entity: User

Behavioral

Behavioral Scoring involves systematically collecting, examining, and interpreting user behaviors—such as product usage patterns, feature adoption, website visits, content downloads, and interaction frequencies. It turns signals into decisions, interventions, and measurable follow-up. Relevant KPIs include Customer Health Score.