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KPI Library

Campaign Performance

Domain: CampaignMotion: CampaignOwner: GrowthOwner: MarketingEntity: CampaignStage: AcquisitionStage: Awareness

Campaign

Campaign Performance focuses on a structured evaluation of marketing and sales campaigns to determine their impact on essential business outcomes, including lead generation, customer acquisition, revenue growth, and product adoption. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Activation Conversion Rate and New Account Creation Rate.

Section titled “Related KPIs”
MetricDescription
Activation Conversion RateActivation Conversion Rate measures the percentage of users who reach the activation milestone out of all users who entered the onboarding or trial flow. It helps evaluate onboarding effectiveness and product-led growth readiness.
New Account Creation RateNew Account Creation Rate measures the percentage change or volume of new user or company accounts created within a specific timeframe. It helps evaluate top-of-funnel performance and signup momentum.
Pipeline Value GrowthPipeline Value Growth measures the increase in total dollar value of open sales opportunities over a specific period. It helps track pipeline health, deal velocity, and the impact of GTM efforts on revenue generation.
Referral Incentive Conversion RateReferral Incentive Conversion Rate measures the percentage of referred users who convert (e.g., sign up, purchase, activate) after being exposed to a referral incentive. It helps track the effectiveness of rewards in driving action.