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KPI Library

Checkout Optimization

Domain: CheckoutMotion: OptimizationOwner: GrowthOwner: Product Management (PM)Entity: WebsiteStage: ConversionSurface: Web

Checkout

Checkout Optimization involves the strategic analysis, streamlining, and improvement of the final stages in the purchase or conversion journey within digital products or sales funnels. It improves performance by removing friction, testing changes, and scaling what works. Relevant KPIs include Average Order Value.