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KPI Library

Customer Engagement

Domain: CustomerMotion: ExecutionMotion: StrategyOwner: Customer SuccessOwner: MarketingEntity: CustomerStage: AdvocacyStage: Retention

Customer

Customer Engagement involves the strategic and coordinated management of all communications and touchpoints across the entire customer lifecycle. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Post-Renewal Engagement Rate.