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KPI Library

Keyword Tracking

Domain: KeywordMotion: MeasurementOwner: MarketingEntity: KeywordStage: AcquisitionStage: AwarenessSurface: Search

Keyword

Keyword Tracking involves the systematic observation and analysis of specific keywords or search terms relevant to a company’s product, brand, or market. It turns signals into decisions, interventions, and measurable follow-up. Relevant KPIs include SEO Traffic Growth Rate.