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KPI Library

Onboarding Design

Domain: OnboardingMotion: DesignOwner: Customer SuccessOwner: Product Management (PM)Entity: UserStage: Activation

Onboarding

Onboarding Design are guided smoothly through the early stages of product adoption. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Engagement Depth (First 3 Sessions) and Onboarding Satisfaction Score (OSS).

Section titled “Related KPIs”
MetricDescription
Engagement Depth (First 3 Sessions)Engagement Depth (First 3 Sessions) measures how thoroughly new users or visitors interact with your product or content during their first three sessions. It helps assess early-stage user interest and value perception.
Onboarding Satisfaction Score (OSS)Onboarding Satisfaction Score (OSS) measures the average satisfaction rating given by users after completing their initial onboarding experience. It helps gauge perception of ease, clarity, and helpfulness.
Time to Basic ValueTime to Basic Value (TTBV) measures the time it takes for a new user or customer to achieve their first significant milestone or experience the basic value of a product or service. It represents how quickly the product delivers on its core promise to users.
Time to Value (Expansion Features)Time to Value (Expansion Features) measures the average time it takes for users or accounts to adopt and gain value from premium or advanced features after their initial onboarding or activation. It helps assess expansion readiness and product maturity velocity.