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KPI Library

Opportunity Management

Domain: OpportunityMotion: OperationsOwner: Sales ManagerEntity: OpportunityStage: Conversion

Opportunity

Opportunity Management is a structured approach to moving potential customer engagements through key stages of the sales or customer journey pipeline. It makes the motion operational through ownership, routines, and cross-functional follow-through. Relevant KPIs include Opportunity Creation Velocity (from MQL).