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KPI Library

Referral Attribution

Domain: ReferralMotion: MeasurementOwner: Customer SuccessOwner: MarketingEntity: ReferralStage: AcquisitionStage: Advocacy

Referral

Referral Attribution involves systematically identifying, recording, and analyzing where leads or customers originate when they enter a sales or product funnel through referrals. It turns signals into decisions, interventions, and measurable follow-up. Relevant KPIs include New Users from Referrals.