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KPI Library

Referral Onboarding

Domain: ReferralMotion: ExecutionMotion: OperationsOwner: Customer SuccessOwner: MarketingEntity: UserStage: AcquisitionStage: Advocacy

Referral

Referral Onboarding focuses on initiating and managing the process through which new leads or users—referred by existing customers, partners, or advocates—are formally welcomed and integrated into the company’s engagement journey. It helps teams translate strategy into repeatable execution. Relevant KPIs include Referral Program Participation Rate.