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KPI Library

SDR Cadences

Domain: Sales DevelopmentMotion: ExecutionOwner: Sales ManagerEntity: LeadStage: Acquisition

SDR

SDR Cadences is a structured, multi-step sequence of touchpoints—including emails, calls, social messages, and other communications—designed to engage, qualify, and nurture potential leads. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Time to First Meeting.