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KPI Library

User Journeys

Domain: UserMotion: DesignOwner: Product Management (PM)Entity: UserStage: ActivationStage: Adoption

User

User Journeys involves visually or narratively outlining the steps, interactions, and emotions a user encounters when engaging with a product or service. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Engagement Rate.