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KPI Library

Website UX

Domain: WebsiteMotion: DesignOwner: MarketingOwner: Product Management (PM)Entity: WebsiteStage: AcquisitionStage: AwarenessSurface: Web

Website

Website UX is the ongoing process of designing, testing, and refining a website’s user interface and user experience to maximize engagement, streamline user journeys, and increase conversions. It helps teams translate strategy into repeatable execution. Relevant KPIs include Page Views.