Funnel Stages

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Funnel Stages

Explore KPIs organized by where they matter most in the customer journey — from awareness through revenue.

Awareness

Learn how to grow brand awareness with top-of-funnel strategies. Track KPIs like impressions, reach, website traffic, and social engagement to measure success.

44 KPIs

Aided Brand Recall (Survey-Based) Brand Awareness Lift Brand Mentions Brand Recall Score in ICP Surveys Branded Search Volume Branded Search Volume Growth Content Engagement Content ROI Cost per Aware ICP Account Cost Per Aware Visitor +34 more

Acquisition

Master the acquisition stage with data-driven tactics. Focus on KPIs like sign-up rates, cost-per-acquisition (CPA), conversion rate, and lead quality to optimize user growth.

85 KPIs

Activation Rate by Source Average Sales Cycle Length Bounce Rate Brand Awareness CAC Payback Period Channel Effectiveness Click-Through Rate Close Rate Conversion Rate Cost per Acquisition +75 more

Activation

Drive product value fast in the activation stage. Key KPIs include time to first value, activation rate, and onboarding completion to boost long-term engagement.

88 KPIs

Action-to-Activation Time Lag Activated-to-Follow-Up Engagement Rate Activation Cohort Retention Rate (Day 7/30) Activation Conversion Rate Activation Progression Score Activation Rate Activation Rate by Source Activation-to-Expansion Rate Active Feature Usage Rate Breadth of Use +78 more

Retention

Improve customer retention with proven strategies. Track retention rate, churn rate, and product usage frequency to reduce drop-off and increase user loyalty.

90 KPIs

Activated-to-Follow-Up Engagement Rate Activation Cohort Retention Rate (Day 7/30) Active Feature Usage Rate Advocate Re-Engagement Rate Average Customer Lifespan Average Purchase Frequency Average Resolution Time Average Returning Revenue Brand Sentiment Breadth of Use +80 more

Referral

Grow through referrals with viral loops and incentives. Measure referral rate, referral conversion rate, and net promoter score (NPS) to drive organic user growth.

44 KPIs

Advocate Re-Engagement Rate Average Days from Referral to Close Brand Mentions Brand Sentiment CLTV for Referred Users Community Growth Rate Customer Referral Rate Influencer and Advocate Mentions Net Promoter Score New Users from Referrals +34 more

Revenue

Maximize revenue with smart monetization. Track KPIs like average revenue per user (ARPU), customer lifetime value (LTV), and monthly recurring revenue (MRR) to scale profitably.

91 KPIs

Activation-to-Expansion Rate Annual Recurring Revenue Average Contract Value Average Days from Referral to Close Average Deal Size Average Returning Revenue Average Revenue Per Account Average Revenue Per Expansion Account Average Revenue Per User Breadth of Use +81 more