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KPI Library

Roles

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Roles

Find the KPIs most relevant to your role — from Product to Finance to Growth.

Product Management (PM)

Product Management (PM) oversees product strategy, development, and lifecycle to deliver solutions that meet user needs and business goals.

Action-to-Activation Time Lag Activated-to-Follow-Up Engagement Rate Activation Cohort Retention Rate (Day 7/30) Activation Conversion Rate +155 more
Growth

A Growth Team drives business expansion by optimizing marketing, product, and sales strategies to increase user acquisition and revenue growth.

Action-to-Activation Time Lag Activation Cohort Retention Rate (Day 7/30) Activation Conversion Rate Activation Progression Score +112 more
Revenue Operations

Revenue Operations streamlines sales, marketing, and customer success processes to drive growth and maximize business revenue efficiency.

Activation-to-Expansion Rate Annual Recurring Revenue Average Contract Value Average Days from Referral to Close +85 more
Customer Success

Customer Success ensures clients achieve their goals with a company's products or services, driving satisfaction, retention, and growth.

Activation-to-Expansion Rate Advocate Re-Engagement Rate Average Customer Lifespan Average Resolution Time +59 more
Data & Analytics

Data & Analytics collect, process, and analyze data to help organizations make informed decisions, improve strategies, and solve problems.

Action-to-Activation Time Lag Activation Cohort Retention Rate (Day 7/30) Activation Progression Score Active Feature Usage Rate +59 more
Customer Lifecycle Management

Customer Lifecycle Management oversees every stage of the customer journey, boosting retention, satisfaction, and business growth.

Activated-to-Follow-Up Engagement Rate Average Customer Lifespan Check-In Impact Score Churn Risk Score +50 more
Sales Manager

A Sales Manager leads sales teams, develops strategies, sets targets, and drives revenue growth to achieve business objectives efficiently.

Average Days from Referral to Close Average Deal Size Average Sales Cycle Length Close Rate +48 more
UX Designer / Researcher

A UX Designer / Researcher designs and improves digital products, ensuring they are intuitive, accessible, and enjoyable for users.

Action-to-Activation Time Lag Activation Cohort Retention Rate (Day 7/30) Activation Conversion Rate Activation Progression Score +42 more
Product Marketing (PMM)

Product Marketing Managers (PMMs) bridge product development and marketing, ensuring successful launches and driving product adoption and growth.

Aided Brand Recall (Survey-Based) Average Days from Referral to Close Average Deal Size Average Sales Cycle Length +41 more
Demand Generation

Demand Generation focuses on driving awareness and interest in products or services to generate qualified leads and fuel sales pipelines.

Aided Brand Recall (Survey-Based) Brand Awareness Brand Awareness Lift Brand Mentions +40 more
Finance

Finance manages money, investments, budgeting, and financial planning to ensure organizations or individuals achieve their financial goals.

Activation-to-Expansion Rate Annual Recurring Revenue Average Contract Value Average Order Value +39 more
Executive

An Executive is a high-level manager responsible for strategic decisions, leadership, and overseeing company operations to achieve business goals.

Annual Recurring Revenue Average Contract Value Average Order Value Average Returning Revenue +28 more
Customer Engagement

Customer Engagement focuses on engaging existing clients, driving loyalty, and maximizing value through targeted campaigns and personalized experiences.

Advocate Re-Engagement Rate Customer Referral Rate First Referral Conversion Time Influencer and Advocate Mentions +19 more
Brand & Communications

Brand & Communications involves developing and maintaining a brand’s image, reputation, and value to attract customers and ensure long-term success.

Aided Brand Recall (Survey-Based) Brand Awareness Brand Awareness Lift Brand Mentions +14 more
Content Marketing

Content marketing involves creating and sharing valuable content to attract, engage, and retain a target audience, driving profitable customer action.

Bounce Rate Content Engagement Engaged Unique Visitors Newsletter Subscription Growth +13 more
Support Operations

Support Operations streamlines customer service processes, enhances team efficiency, and ensures smooth support delivery within organizations.

Average Resolution Time Complaints Received Complaints Resolved Cost per Resolution +11 more
Digital Experience Manager

Digital Experience Manager refers to the overall usability, accessibility, and satisfaction users feel when interacting with a website or online service.

Bounce Rate Engaged Unique Visitors Exit Rate Landing Page Conversion Rate +11 more
Marketing

Marketing professionals develop strategies to promote products, engage customers, and drive business growth through targeted campaigns and analysis.

Click-Through Rate Cost Per Aware Visitor Cost Per Click Direct Traffic Growth +9 more
Customer Experience

Customer Experience focuses on interactions and satisfaction, ensuring customers have positive, seamless, and memorable journeys with a brand.

Brand Sentiment Complaints Received Complaints Resolved Customer Effort Score +7 more
Customer Onboarding

Customer onboarding guides new clients through setup, training, and support to ensure a smooth start and lasting satisfaction with a product or service.

Customer Feedback Score (Post-activation) Drop-Off Rate During Onboarding Immediate Time to Value Onboarding Completion Rate +6 more
Sales Enablement

Sales Enablement empowers sales teams with tools, content, and training to boost productivity, close deals, and drive business growth.

CTR from ICP Audiences Engagement Rate from Buying Personas Quota Attainment Reach to ICP % +4 more
Insights Manager

A Insights Manager analyzes market trends and consumer data to guide business strategies and improve customer experiences.

Aided Brand Recall (Survey-Based) Brand Recall Score in ICP Surveys Brand Sentiment Customer Feedback Retention Score +3 more
Account Management

Account management involves building strong client relationships, ensuring satisfaction, and driving business growth through tailored solutions.

Check-In Impact Score QBR Engagement Rate Referral Intent Identified in QBRs Relationship Depth Score +1 more
Partner Manager

A Partner Manager builds and maintains business partnerships, driving growth, collaboration, and mutual success between organizations.

Referral Account Revenue Contribution Referral Traffic from 3rd-Party Sources Referral-Driven Expansion Revenue Revenue from Referrals +1 more
Sales Development Representative (SDR)

A Sales Development Representative (SDR) identifies and qualifies leads, connecting potential customers with sales teams to drive business growth.

First Contact Engagement Rate Initial Sales Touch Engagement Rate Lead Response Time Time to First Contact +1 more
Account Based Marketing

Account Based Marketing (ABM) is a B2B strategy that targets specific accounts with personalized campaigns to drive higher engagement and ROI.

CTR from ICP Audiences Engagement Rate from Buying Personas Reach to ICP % Share Rate Among ICPs
Social Media & Community Manager

A Social Media & Community Manager oversees social media strategy, content, and engagement to boost brand presence, grow audiences, and drive online interaction.

Influencer and Advocate Mentions Sentiment Analysis (Sales + Social) Social Engagement from Target Accounts Social Shares
Email Marketing

Email Marketing involves creating and sending targeted emails to engage audiences, promote products, and drive conversions for businesses.

Newsletter Subscription Growth Open Rate Unsubscribe Rate
Monetization

Monetization refers to strategies and methods used to generate revenue from products, services, or digital content in various industries.

Self-Serve Expansion Revenu Self-Serve Upsell Revenue
Customer Advocacy

Customer Advocacy focuses on building strong customer relationships, ensuring satisfaction, and representing customer interests within a business.

Referral Intent Identified in QBRs
Software Development

A Software Developer designs, builds, and maintains applications or systems, turning ideas into reliable software solutions for users and businesses.

Error Rate
QA Manager

A QA Manager oversees quality assurance processes, ensuring products meet high standards through testing, team leadership, and process improvement.

Error Rate