Demand Gen

Below is a list of all pages that have been tagged with Demand Gen. Click the page name to open its page:

Page	Description
Activation Rate by Source	Activation Rate by Source measures the percentage of users from each acquisition channel who reach activation.
Aided Brand Recall (Survey-Based)	Aided Brand Recall measures the percentage of respondents who recognize your brand when prompted with a list of competitors.
Brand Awareness Lift	Brand Awareness Lift measures the percentage increase in the number of people who are aware of your brand before and after a specific campaign or time period.
Brand Recall Score in ICP Surveys	Brand Recall Score in ICP Surveys measures the percentage of ideal customer profile (ICP) respondents who remember your brand, either unaided or aided.
Branded Search Volume	Branded Search Volume measures the number of search queries containing your company or product name over a defined period.
Branded Search Volume Growth	Branded Search Volume Growth measures the percentage increase or decrease in branded search queries over a set period.
Channel Effectiveness	Channel Effectiveness refers to how well various marketing and sales channels perform in reaching target audiences, generating leads, and driving conversions.
Content ROI	Content ROI measures the return on investment generated by content marketing initiatives.
Cost per Aware ICP Account	Cost Per Aware ICP Account measures the average cost to generate awareness from an Ideal Customer Profile (ICP) account.
Cost Per Conversion	Cost Per Conversion (CPCo) measures the total cost incurred to achieve a specific conversion, such as a lead, or sign-up.
CTR from ICP Audiences	CTR from ICP Audiences measures the percentage of impressions from ideal customer profile (ICP) segments that result in clicks.
Demo Request Rate	Demo Request Rate measures the percentage of site or landing page visitors who submit a request for a product demo.
Engaged Unique Visitors	Engaged Unique Visitors measures the number of distinct visitors who meet a defined engagement threshold within a set period.
Engagement Rate from Buying Personas	Engagement Rate from Buying Personas measures the percentage of your total visitors or users who belong to your defined buyer personas and meet engagement criteria.
Inbound Lead Volume	Inbound Lead Volume measures the number of leads generated through inbound channels over a given time period.
Incentive CTA Click Rate	Incentive CTA Click Rate measures the percentage of users who click on a call-to-action that includes an incentive (e.
Intent Signal Volume (3rd-party)	Intent Signal Volume (3rd-party) measures the number of buying intent signals collected from external sources (e.
Marketing Qualified Leads (MQLs)	Marketing Qualified Leads (MQLs) are leads that have shown enough interest or engagement with your brand to be considered potential customers.
New Account Creation Rate	New Account Creation Rate measures the percentage change or volume of new user or company accounts created within a specific timeframe.
Newsletter Subscription Growth	Newsletter Subscription Growth measures the increase in net newsletter subscribers over a given period.
Opportunity Creation Velocity (from MQL)	Opportunity Creation Velocity (from MQL) measures the average time it takes for a marketing-qualified lead (MQL) to convert into a sales opportunity.
Organic Acquisition Rate	Organic Acquisition Rate measures the percentage of new users or customers acquired through unpaid channels, such as SEO, content, social shares, or direct traffic.
Pipeline Value Growth	Pipeline Value Growth measures the increase in total dollar value of open sales opportunities over a specific period.
Reach to ICP %	Reach to ICP % measures the percentage of your total marketing or campaign reach that falls within your Ideal Customer Profile (ICP).
Referral-Generated MQL Rate	Referral-Generated MQL Rate measures the percentage of referred leads or contacts that meet your MQL (Marketing Qualified Lead) criteria.
Return Visitor Rate to Product Pages	Return Visitor Rate to Product Pages measures the percentage of visitors who return to your product-related pages after an initial visit within a defined timeframe.
Revenue from Referrals	Revenue from Referrals measures the total amount of revenue generated from referred customers or accounts.
Sales Call Brand Mention Rate	Sales Call Brand Mention Rate measures the percentage of sales calls where prospects mention your brand, product, or company unprompted.
Share of Voice vs. Competitors (By Channel)	Share of Voice (SOV) vs.
Signup Completion Rate	Signup Completion Rate measures the percentage of users who finish the full signup or account creation process after initiating it.
Signup Source Quality Rate	Signup Source Quality Rate measures the percentage of signups from a specific traffic source that meet defined quality criteria (e.
Social Engagement from Target Accounts	Social Engagement from Target Accounts measures the number or percentage of social interactions (likes, shares, comments, follows, mentions) that come from accounts on your target account list.
Top Funnel Conversion Rate by Channel	Top Funnel Conversion Rate by Channel measures the percentage of visitors or leads from each marketing or acquisition channel that complete a desired top-of-funnel action (e.
Traffic Growth from Sales-Aligned Channels	Traffic Growth from Sales-Aligned Channels measures the increase in website or product traffic from channels that are strategically aligned with sales efforts—such as outbound campaigns, ABM programs, partner co-marketing, or SDR-driven events.
Visitor-to-Sign-Up Conversion Rate	Visitor-to-Signup Conversion Rate measures the percentage of website visitors who convert into sign-ups for a free trial, product, or account.
Webinar Registrations / Attendance	Webinar Registrations / Attendance measures the percentage of webinar registrants who actually attend the event live.