Finance

Below is a list of all pages that have been tagged with Finance. Click the page name to open its page:

Page	Description
Annual Recurring Revenue	Annual Recurring Revenue (ARR) represents the total annualized value of predictable, recurring revenue generated by your business from active subscriptions or contracts.
Average Contract Value	Average Contract Value (ACV) measures the average monetary value of a customer contract over a specified period, typically annually.
Average Deal Size	Average Deal Size measures the average revenue generated per closed-won deal over a specific period.
Average Returning Revenue	Average Returning Revenue (ARR) represents the total predictable and recurring revenue a company expects to generate annually from its subscription-based products or services.
Average Revenue Per Account	Average Revenue Per User (ARPU) measures the average monthly or yearly revenue generated from each customer account, typically used in subscription-based businesses.
Average Revenue Per Expansion Account	Average Revenue Per Expansion Account measures the average revenue generated from accounts that have expanded—via upgrades, add-ons, or usage increases—over a defined period.
Average Revenue Per User	Average Revenue Per User (ARPU) is a metric that represents the average amount of revenue generated per user or customer over a specific time period, typically calculated on a monthly or yearly basis.
CAC Payback Period	The CAC Payback Period is the amount of time it takes for a company to recoup the customer acquisition cost (CAC) from the revenue generated by a customer.
Content ROI	Content ROI measures the return on investment generated by content marketing initiatives.
Cost of Poor Quality	Cost of poor Quality (COPQ) refers to the costs incurred by an organization due to defects, inefficiencies, and errors in product or service delivery.
Cost per Acquisition	Cost per Acquisition (CPA) refers to the total cost incurred to acquire a single paying customer.
Cost Per Click	Cost Per Click (CPC) is a digital marketing metric that refers to the amount advertisers pay for each click on their advertisements.
Cost Per Conversion	Cost Per Conversion (CPCo) measures the total cost incurred to achieve a specific conversion, such as a lead, or sign-up.
Cost per Lead	Cost per Lead (CPL) is a digital marketing metric that measures the cost incurred to generate a single lead.
Cost per Resolution	Cost per Resolution (CPR) refers to the total cost incurred to resolve a customer issue or complaint.
Cost Per Ticket	Cost Per Ticket (CPT) measures the average cost incurred by a business to resolve a single customer support ticket.
Cost to Serve	Cost to Serve (CTS) refers to the total cost incurred by a company to deliver a product or service to a customer.
Customer Acquisition Cost	Customer Acquisition Cost (CAC) refers to the total cost incurred by a company to acquire a new customer.
Customer Downgrade Rate	Customer Downgrade Rate measures the percentage of existing customers who reduce their subscription value (e.
Customer Lifetime Value	Customer Lifetime Value (CLV) represents the total revenue a business expects to earn from a customer over the entire duration of their relationship.
Customer Profitability	Customer Profitability (CP) measures the total profit a company earns from a specific customer or customer segment over a defined period.
Customer Renewal Rate	Customer Renewal Rate measures the percentage of existing customers who renew their subscription, contract, or membership during a specific time period.
Engagement-to-Awareness Cost Efficiency	Engagement-to-Awareness Cost Efficiency measures the cost required to generate one meaningful engagement per awareness campaign impression.
Expansion Opportunity Score	Expansion Opportunity Score is a weighted score that indicates how likely an existing customer is to expand based on usage, engagement, intent, and fit.
Expansion Revenue	Expansion Revenue refers to the additional revenue generated from existing customers through upselling, cross-selling, add-ons, or increased usage over time.
Expansion Revenue Growth Rate	Expansion Revenue Growth Rate measures the rate at which revenue from existing customers grows over a given period due to upselling, cross-selling, or increased usage.
Expansion Revenue Potential (Forecasted)	Expansion Revenue Potential (Forecasted) estimates the total revenue that could be unlocked from your existing customer base via upsell, cross-sell, or usage-based growth.
Expansion Revenue Rate	Expansion Revenue Rate measures the percentage of total revenue that comes from upsells, cross-sells, and account expansions within a given time period.
Feature-Based ARPU	Feature-Based ARPU measures the average revenue generated per user who actively uses a specific feature.
Forecasted Win Rate	Forecasted Win Rate estimates the likelihood of closing a deal based on pipeline characteristics, buyer behavior, and historical data.
Gross Margin	Gross Margin measures the profitability of a product, service, or business by calculating the percentage of revenue that remains after deducting the Cost of Goods Sold (COGS).
Gross Revenue Churn Rate	Gross Revenue Churn Rate measures the percentage of total recurring revenue lost due to cancellations or downgrades over a given period.
LTV to CAC Ratio	LTV to CAC Ratio measures the relationship between the Lifetime Value (LTV) of a customer and the Customer Acquisition Cost (CAC).
Monthly ARPA	Monthly Average Revenue Per Account (ARPA) measures the average revenue generated per account (or customer) in a given month.
Monthly Recurring Revenue	Monthly Recurring Revenue (MRR) is the total predictable revenue a company expects to generate from its subscription-based services or contracts on a monthly basis.
Net Profit Margin	Net Profit Margin measures the percentage of revenue that remains as profit after all expenses have been deducted, including operating costs, taxes, interest, and other expenses.
Net Revenue Churn	Net Revenue Churn measures the percentage of recurring revenue lost in a given period due to customer churn, downgrades, or cancellations, after accounting for revenue gained through upgrades or expansions from existing customers.
Net Revenue Retention	Net Revenue Retention (NRR) measures the percentage of recurring revenue retained from existing customers over a given period, including revenue gained from expansions (upsells, cross-sells) and subtracting revenue lost due to churn or downgrades.
Operating (Profit) Margin	Operating (Profit) Margin measures the percentage of revenue remaining after covering all operating expenses (excluding interest and taxes).
Payback Period	Payback Period measures the time it takes for a business to recover the cost of acquiring a customer (Customer Acquisition Cost, or CAC) through the revenue generated by that customer.
Pipeline Value	Pipeline Value refers to the total potential revenue from all active opportunities in your sales pipeline.
Pipeline Velocity	Pipeline Velocity measures how quickly deals progress through the sales pipeline and generate revenue over a specific period.
Profit Margin	Profit Margin measures the percentage of revenue that remains as profit after accounting for expenses.
Referral Account Revenue Contribution	Referral Account Revenue Contribution measures the percentage of total revenue generated from accounts acquired via referral.
Referral Campaign ROI	Referral Campaign ROI measures the return on investment from referral-focused marketing efforts by comparing the revenue generated from referred customers to the total cost of running the referral program.
Referral-Driven Expansion Revenue	Referral-Driven Expansion Revenue measures the amount of expansion revenue (upsells, cross-sells, or seat growth) that originates from referred customers or accounts.
Referred Account Net Revenue Retention (NRR)	Referred Account Net Revenue Retention (NRR) measures the revenue retained and expanded from referred customer accounts over time, factoring in upsell, cross-sell, contraction, and churn.
Return on Ad Spend	Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Return on Investment	Return on Investment (ROI) measures the profitability of an investment relative to its cost.
Revenue Attainment	Revenue Attainment measures the percentage of revenue achieved compared to a predefined target or goal within a specific period.
Revenue Churn Rate	Revenue Churn Rate measures the percentage of recurring revenue lost during a specific period due to customer cancellations, downgrades, or non-renewals.
Revenue Growth	Revenue Growth measures the increase (or decrease) in revenue over a specific period, typically expressed as a percentage.
Self-Serve Upsell Revenue	Self-Serve Upsell Revenue measures the revenue generated when existing users purchase additional features, services, or higher-tier plans independently through the product—without sales or CS involvement.