Leading

Below is a list of all pages that have been tagged with Leading. Click the page name to open its page:

Page	Description
Activation Rate	Activation Rate measures the percentage of users who reach a predefined milestone that signifies meaningful initial engagement or product adoption.
Brand Awareness	Brand Awareness is the measure of how familiar your target audience is with your brand, products, and services.
Brand Sentiment	Brand Sentiment measures the tone of opinions, feelings, and attitudes that customers, prospects, and the public express about your brand.
Channel Effectiveness	Channel Effectiveness refers to how well various marketing and sales channels perform in reaching target audiences, generating leads, and driving conversions.
Click-Through Rate	The Click-Through Rate (CTR) measures the percentage of people who clicked on a link or call-to-action out of the total number of people who viewed the page, email, ad, or post.
Content Engagement	Content Engagement measures the level of interaction, interest, and value that users derive from content.
Cost per Lead	Cost per Lead (CPL) is a digital marketing metric that measures the cost incurred to generate a single lead.
Cross-Sell Conversion Rate	Cross-Sell Conversion Rate measures the percentage of existing customers who purchase additional, complementary products or services, typically during or after the initial sale.
Customer Effort Score	Customer Effort Score (CES) measures how easy it is for customers to accomplish a task, such as resolving an issue, making a purchase, or using a feature.
Customer Feedback Score	Customer Feedback Score measures customer sentiment and satisfaction based on responses to feedback requests, often collected through surveys, ratings, or qualitative input.
Customer Health Score	Customer Health Score (CHS) is a composite metric used to evaluate the likelihood of a customer renewing, upselling, or churning.
Customer Loyalty	Customer Loyalty is a measure of a customer’s likelihood to repeatedly engage with and purchase from a brand over time, often driven by positive experiences, satisfaction, and perceived value.
Customer Referral Rate	Customer Referral Rate (CRR) measures the percentage of your customers who refer others to your business, reflecting the effectiveness of your referral program and the strength of your word-of-mouth marketing.
Customer Satisfaction Score	Customer Satisfaction Score (CSAT) measures how satisfied customers are with a specific product, service, or interaction.
Customer Segmentation	Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics.
Daily Active Users	Daily Active Users (DAU) measures the total number of unique users who engage with a product, app, or website on a given day.
DAU/WAU Ratio	DAU/WAU Ratio compares the number of Daily Active Users (DAU) to Weekly Active Users (WAU) over a specified time period.
Deal Velocity	Deal Velocity measures the speed at which deals move through the sales pipeline, from the initial contact to closing.
Drop-Off Rate	Drop-Off Rate measures the percentage of users who leave a process, page, or journey before completing a desired action.
Engagement Metrics	Engagement Metrics are data points that measure how users interact with your product, content, or campaigns.
Engagement Rate	Engagement Rate measures the level of interaction users have with your content, product, or campaigns relative to the size of your audience.
Error Rate	Error Rate measures the percentage of errors or failures occurring during a specific process, interaction, or system operation.
Escalation Rate	Escalation Rate measures the percentage of customer support cases or issues that are escalated to a higher level of support, such as specialized teams, managers, or senior agents.
Exit Rate	Exit Rate is the percentage of visits to a specific webpage or app screen that end with the user leaving the site or app entirely.
Feature Adoption / Usage	Feature Adoption measures the percentage of users who actively engage with a specific product feature over a given period.
First Contact Resolution	First Contact Resolution (FCR) measures the percentage of customer inquiries or issues resolved on the first interaction with customer support, without requiring follow-up actions or additional contacts.
First Response Time	First Response Time (FRT) is the average time it takes for a customer support team to provide an initial response to a customer inquiry.
First-time User Conversion Rate	First-Time User Conversion Rate measures the percentage of new users or visitors who complete a desired action, such as making a purchase, or subscribing during their first interaction with your product or service.
Immediate Time to Value	Immediate Time to Value (ITTV) refers to the time it takes for a customer to experience the initial, meaningful value of a product or service after their first interaction.
Landing Page Conversion Rate	Landing Page Conversion Rate measures the percentage of visitors to a landing page who complete a desired action, such as signing up, purchasing a product, or downloading a resource.
Lead Conversion Rate	Lead Conversion Rate measures the percentage of leads that take a desired action, such as making a purchase, signing up for a service, or moving to the next stage in the sales funnel.
Lead Quality Score	Lead Quality Score is a numerical value assigned to leads based on their likelihood to convert into paying customers.
Lead Response Time	Lead Response Time measures the average time it takes for a sales or marketing team to follow up with a lead after their initial inquiry or interaction.
Lead-to-Opportunity Conversion Rate	Lead-to-Opportunity Conversion Rate measures the percentage of leads that progress to the opportunity stage in your sales pipeline.
Lead-to-SQL Conversion Rate	Lead-to-SQL Conversion Rate measures the percentage of leads that progress from being general leads to becoming Sales Qualified Leads (SQLs)—prospects deemed ready for a direct sales conversation based on predefined criteria.
Likes, Shares, Comments	Likes: A basic interaction indicating approval, enjoyment, or agreement with a post or piece of content.
Loyalty Participation Rate	Loyalty Participation Rate measures the percentage of eligible customers actively engaging with a loyalty or rewards program.
Marketing Qualified Leads (MQLs)	Marketing Qualified Leads (MQLs) are leads that have shown enough interest or engagement with your brand to be considered potential customers.
Monthly Active Users	Monthly Active Users (MAU) is the total number of unique users who engage with a product, service, or platform within a given month.
Net Promoter Score	Net Promoter Score (NPS) measures customer loyalty by gauging how likely customers are to recommend your product, service, or brand to others.
New Visitors	New Visitors are users who visit your website or app for the first time within a specific timeframe.
Number of Monthly Sign-ups	Number of Monthly Sign-Ups is the total count of new users, customers, or accounts that sign up for a product, service, or platform within a given month.
Onboarding Completion Rate	Onboarding Completion Rate measures the percentage of users who successfully complete the onboarding process, transitioning from new sign-ups to fully onboarded users.
Onboarding Drop-off Rate	Onboarding Drop-Off Rate measures the percentage of users who begin the onboarding process but fail to complete it.
Open Rate	Open Rate measures the percentage of email recipients who open an email out of the total emails delivered.
Page Views	Page Views refers to the total number of times a specific webpage is loaded or viewed by users.
Pipeline Value	Pipeline Value refers to the total potential revenue from all active opportunities in your sales pipeline.
Pipeline Velocity	Pipeline Velocity measures how quickly deals progress through the sales pipeline and generate revenue over a specific period.
Product Adoption Rate	Product Adoption Rate measures the percentage of users or customers who adopt a product or feature within a specific time period after its introduction.
Product Qualified Accounts	Product Qualified Accounts (PQAs) are accounts (businesses or organizations) that have reached a predefined level of engagement with your product, indicating a high likelihood of converting into paying customers.
Product Qualified Leads	Product Qualified Leads (PQLs) are individual users that have demonstrated meaningful engagement with a product, indicating a high likelihood of converting into paying customers.
Rate of Escalation to Higher Support Tiers	Rate of Escalation to Higher Support Tiers measures the percentage of customer support issues that require escalation from lower-tier support (e.
Repeated Visitors	Repeated Visitors are users who return to your website, app, or platform after their initial visit within a specified period.
Resolution Time	Resolution Time measures the amount of time it takes to resolve a customer issue or ticket from the moment it is raised to when it is marked as resolved.
Returning Visitors	Returning Visitors are users who visit your website or app more than once during a specified time period.
Sales Asset Utilization	Sales Asset Utilization measures how often and effectively sales teams use the resources and assets (e.
Sales Confidence	Sales Confidence refers to the level of self-assurance, knowledge, and readiness within a sales team to engage prospects, navigate objections, and close deals.
Sales Pipeline Growth	Sales Pipeline Growth measures the increase in the total value, volume, or number of opportunities in the sales pipeline over a specific period.
Sales Qualified Leads	Sales Qualified Leads (SQLs) are leads that meet specific criteria, indicating they are ready to be engaged by the sales team.
Sales Velocity	Sales Velocity measures how quickly revenue is generated through the sales pipeline over a specific period.
Scroll Depth	Scroll Depth measures how far users scroll down a webpage or piece of digital content.
Session Frequency	Session Frequency measures how often users return to a website, app, or platform within a specific period.
Session Length	Session Length measures the total time a user spends actively engaging with a website, app, or platform during a single session.
Short Time to Value	Short Time to Value (STTV) measures the time it takes for a customer to experience their first significant value or benefit from your product or service.
Sign-Up to Subscriber Conversion Rate	Sign-Up to Subscriber Conversion Rate measures the percentage of users who sign up for a product or service and then convert into paying subscribers.
Spam Complaints	Spam Complaints measure the number of recipients who mark your email as spam or junk after receiving it.
SQL-to-Opportunity Conversion Rate	SQL-to-Opportunity Conversion Rate measures the percentage of Sales Qualified Leads (SQLs) that progress to become sales opportunities.
Stickiness Ratio	Stickiness Ratio measures how often users return to your product by comparing daily active users (DAU) to monthly active users (MAU).
Task Success Rate	Task Success Rate measures the percentage of users who successfully complete a specific task or goal on a website, app, or product interface.
Ticket Volume	Ticket Volume is the total number of customer support tickets created within a specific timeframe.
Time in App	Time in App measures the total amount of time users spend actively engaging with a mobile or web application over a specific period.
Time on Page	Time on Page measures the average amount of time users spend on a single webpage.
Time on Task	Time on Task measures the amount of time users take to complete a specific task or goal within a system, interface, or application.
Time to Basic Value	Time to Basic Value (TTBV) measures the time it takes for a new user or customer to achieve their first significant milestone or experience the basic value of a product or service.
Time to Close	Time to Close measures the average amount of time it takes for a deal, ticket, or request to move from initiation to resolution or closure.
Time to Exceed Value	Time to Exceed Value (TTEV) measures the time it takes for users to perceive that a product or service has exceeded their expectations or delivered greater-than-expected benefits.
Time to First Key Action	Time to First Key Action measures the average time it takes for a new user to complete a product’s primary activation event — often referred to as the “aha moment.
Time to First Value	Time to First Value (TTFV) measures the time it takes for a new user or customer to achieve their first meaningful experience with your product or service.
Time to Resolution	Time to Resolution (TTR) measures the average time it takes for a support team to fully resolve a customer inquiry, issue, or ticket.
Time to Value	Time to Value (TTV) measures the time it takes for a new customer to realize the promised value of a product or service after adoption.
Trial-to-Paid Conversion Rate	Trial-to-Paid Conversion Rate measures the percentage of users who sign up for a free trial or freemium version of a product and subsequently upgrade to a paid subscription or plan.
Unique Page Views	Unique Page Views measures the number of distinct users who view a specific page on your website during a given timeframe, regardless of how many times they visit that page.
Unique Visitors	Unique Visitors refers to the total number of distinct individuals who visit your website or app within a specified timeframe.
Upsell Conversion Rates	Upsell Conversion Rate measures the percentage of existing customers who upgrade to a higher-tier product, add-on, or premium feature after being offered an upsell.
Usage Depth	Usage Depth measures the extent to which users engage with the features, functionalities, or content of your product.
Viral Cycle Time	Viral Cycle Time measures the average amount of time it takes for a single user to generate a new referred user through a product’s viral loop.
Virality Coefficient	Virality Coefficient measures how effectively existing users of a product or service generate new users through referrals, sharing, or word-of-mouth.
WAU/MAU Ratio	The WAU/MAU Ratio compares the number of Weekly Active Users (WAU) to Monthly Active Users (MAU).
Website Traffic	Website Traffic measures the total number of users or visits to a website over a specific time period.
Weekly Active Users	Weekly Active Users (WAU) measures the total number of unique users who engage with your product, service, or platform at least once during a specific week.
Win Rate	Win Rate measures the percentage of opportunities or deals that result in successful conversions or closed-won outcomes.