Research

Below is a list of all pages that have been tagged with Research. Click the page name to open its page:

Page	Description
Aided Brand Recall (Survey-Based)	Aided Brand Recall measures the percentage of respondents who recognize your brand when prompted with a list of competitors.
Brand Awareness Lift	Brand Awareness Lift measures the percentage increase in the number of people who are aware of your brand before and after a specific campaign or time period.
Brand Recall Score in ICP Surveys	Brand Recall Score in ICP Surveys measures the percentage of ideal customer profile (ICP) respondents who remember your brand, either unaided or aided.
Brand Sentiment	Brand Sentiment measures the tone of opinions, feelings, and attitudes that customers, prospects, and the public express about your brand.
Customer Feedback Retention Score	Customer Feedback Retention Score measures the retention rate of customers who have provided feedback (positive, negative, or neutral).
Customer Feedback Score	Customer Feedback Score measures customer sentiment and satisfaction based on responses to feedback requests, often collected through surveys, ratings, or qualitative input.
Exit Reason Frequency (Segmented)	Exit Reason Frequency (Segmented) measures how often specific reasons for churn or cancellation occur across different customer segments.
Post-Video Brand Recall Lift	Post-Video Brand Recall Lift measures the increase in brand recall among viewers after watching a specific video campaign, compared to a control or pre-exposure baseline.
Sentiment Analysis	Sentiment Analysis is the process of analyzing text, speech, or other data to determine the emotional tone behind it.
Task Success Rate	Task Success Rate measures the percentage of users who successfully complete a specific task or goal on a website, app, or product interface.