Acquisition

Below is a list of all pages that have been tagged with Acquisition. Click the page name to open its page:

Page	Description
Acquisition	Master the acquisition stage with data-driven tactics. Focus on KPIs like sign-up rates, cost-per-acquisition (CPA), conversion rate, and lead quality to optimize user growth.
Acquisition	Master the acquisition stage with data-driven tactics. Focus on KPIs like sign-up rates, cost-per-acquisition (CPA), conversion rate, and lead quality to optimize user growth.
Activation Rate by Source	Activation Rate by Source measures the percentage of users from each acquisition channel who reach activation.
Average Sales Cycle Length	Average Sales Cycle Length (ASCL) measures the average time it takes to convert a lead into a customer, starting from the first interaction to the final deal closure.
Bounce Rate	Bounce Rate is the percentage of visitors who land on a webpage and leave without taking any further action, such as clicking on a link, filling out a form, or visiting another page on the site.
Brand Awareness	Brand Awareness is the measure of how familiar your target audience is with your brand, products, and services.
CAC Payback Period	The CAC Payback Period is the amount of time it takes for a company to recoup the customer acquisition cost (CAC) from the revenue generated by a customer.
Channel Effectiveness	Channel Effectiveness refers to how well various marketing and sales channels perform in reaching target audiences, generating leads, and driving conversions.
Click-Through Rate	The Click-Through Rate (CTR) measures the percentage of people who clicked on a link or call-to-action out of the total number of people who viewed the page, email, ad, or post.
Close Rate	The Close Rate measures the percentage of sales opportunities that result in closed deals.
Conversion Rate	Conversion Rate is the percentage of users or prospects who take a desired action out of the total number of users who interacted with a marketing or sales campaign.
Cost per Acquisition	Cost per Acquisition (CPA) refers to the total cost incurred to acquire a single paying customer.
Cost Per Click	Cost Per Click (CPC) is a digital marketing metric that refers to the amount advertisers pay for each click on their advertisements.
Cost Per Conversion	Cost Per Conversion (CPCo) measures the total cost incurred to achieve a specific conversion, such as a lead, or sign-up.
Cost per Lead	Cost per Lead (CPL) is a digital marketing metric that measures the cost incurred to generate a single lead.
CTR from ICP Audiences	CTR from ICP Audiences measures the percentage of impressions from ideal customer profile (ICP) segments that result in clicks.
Customer Acquisition Cost	Customer Acquisition Cost (CAC) refers to the total cost incurred by a company to acquire a new customer.
Customer Segmentation	Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics.
Deal Velocity	Deal Velocity measures the speed at which deals move through the sales pipeline, from the initial contact to closing.
Demo Request Rate	Demo Request Rate measures the percentage of site or landing page visitors who submit a request for a product demo.
Direct Traffic Growth	Direct Traffic Growth measures the percentage increase in website visits that originate from users entering the URL directly.
Engaged Unique Visitors	Engaged Unique Visitors measures the number of distinct visitors who meet a defined engagement threshold within a set period.
Engagement Rate from Buying Personas	Engagement Rate from Buying Personas measures the percentage of your total visitors or users who belong to your defined buyer personas and meet engagement criteria.
First Contact Engagement Rate	First Contact Engagement Rate measures the percentage of new users who engage meaningfully after their very first interaction with your brand or product.
First Referral Conversion Time	First Referral Conversion Time measures the average time it takes for a referred user to convert after clicking a referral link.
Inbound Lead Volume	Inbound Lead Volume measures the number of leads generated through inbound channels over a given time period.
Incentive CTA Click Rate	Incentive CTA Click Rate measures the percentage of users who click on a call-to-action that includes an incentive (e.
Initial Sales Touch Engagement Rate	Initial Sales Touch Engagement Rate measures the percentage of prospects who respond or take a meaningful action after the first outreach from sales.
Intent Signal Volume (3rd-party)	Intent Signal Volume (3rd-party) measures the number of buying intent signals collected from external sources (e.
Landing Page Conversion Rate	Landing Page Conversion Rate measures the percentage of visitors to a landing page who complete a desired action, such as signing up, purchasing a product, or downloading a resource.
Lead Conversion Rate	Lead Conversion Rate measures the percentage of leads that take a desired action, such as making a purchase, signing up for a service, or moving to the next stage in the sales funnel.
Lead Quality Score	Lead Quality Score is a numerical value assigned to leads based on their likelihood to convert into paying customers.
Lead-to-Opportunity Conversion Rate	Lead-to-Opportunity Conversion Rate measures the percentage of leads that progress to the opportunity stage in your sales pipeline.
Lead-to-SQL Conversion Rate	Lead-to-SQL Conversion Rate measures the percentage of leads that progress from being general leads to becoming Sales Qualified Leads (SQLs)—prospects deemed ready for a direct sales conversation based on predefined criteria.
LTV to CAC Ratio	LTV to CAC Ratio measures the relationship between the Lifetime Value (LTV) of a customer and the Customer Acquisition Cost (CAC).
Market Share	Market Share is the percentage of total sales or revenue in a specific market or industry that a company captures over a given period.
Marketing Qualified Leads (MQLs)	Marketing Qualified Leads (MQLs) are leads that have shown enough interest or engagement with your brand to be considered potential customers.
New Account Creation Rate	New Account Creation Rate measures the percentage change or volume of new user or company accounts created within a specific timeframe.
New Users from Referrals	New Users from Referrals measures the number of users who joined the platform via referral from an existing user or partner.
New Visitors	New Visitors are users who visit your website or app for the first time within a specific timeframe.
Newsletter Subscription Growth	Newsletter Subscription Growth measures the increase in net newsletter subscribers over a given period.
Number of Monthly Sign-ups	Number of Monthly Sign-Ups is the total count of new users, customers, or accounts that sign up for a product, service, or platform within a given month.
Opportunity Creation Velocity (from MQL)	Opportunity Creation Velocity (from MQL) measures the average time it takes for a marketing-qualified lead (MQL) to convert into a sales opportunity.
Organic Acquisition Rate	Organic Acquisition Rate measures the percentage of new users or customers acquired through unpaid channels, such as SEO, content, social shares, or direct traffic.
Organic Search Traffic Growth	Organic Search Traffic Growth measures the change in website sessions originating from unpaid search engine results over time.
Organic Sign-Up Rate	Organic Sign-Up Rate measures the percentage of users who sign up for your product after visiting via unpaid (organic) channels.
Page Views on High-Intent Pages	Page Views on High-Intent Pages tracks the number of sessions or unique visits to pages that indicate strong buyer intent (e.
Percent of MQLs Meeting Qualification Criteria	Percent of MQLs Meeting Qualification Criteria measures the proportion of Marketing Qualified Leads that meet your company’s agreed-upon criteria for sales follow-up (e.
Pipeline Value	Pipeline Value refers to the total potential revenue from all active opportunities in your sales pipeline.
Pipeline Velocity	Pipeline Velocity measures how quickly deals progress through the sales pipeline and generate revenue over a specific period.
Quota Attainment	Quota Attainment Rate measures the percentage of sales reps or teams that meet or exceed their assigned revenue or bookings quota within a given time period.
Reach to ICP %	Reach to ICP % measures the percentage of your total marketing or campaign reach that falls within your Ideal Customer Profile (ICP).
Referral Conversion Rate	Referral Conversion Rate measures the percentage of referred leads or prospects who successfully convert into paying customers or complete a desired action (e.
Referral Incentive Conversion Rate	Referral Incentive Conversion Rate measures the percentage of referred users who convert (e.
Referral Traffic from 3rd-Party Sources	Referral Traffic from 3rd-Party Sources measures the volume of web or app traffic that arrives via referral links from external domains—not including paid or organic search.
Referral-Generated MQL Rate	Referral-Generated MQL Rate measures the percentage of referred leads or contacts that meet your MQL (Marketing Qualified Lead) criteria.
Return on Ad Spend	Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Return Visitor Rate to Product Pages	Return Visitor Rate to Product Pages measures the percentage of visitors who return to your product-related pages after an initial visit within a defined timeframe.
Sales Asset Utilization	Sales Asset Utilization measures how often and effectively sales teams use the resources and assets (e.
Sales Confidence	Sales Confidence refers to the level of self-assurance, knowledge, and readiness within a sales team to engage prospects, navigate objections, and close deals.
Sales Cycle Length	Sales Cycle Length measures the average time it takes for a lead to move through the sales pipeline, from initial contact to closing the deal.
Sales Pipeline Growth	Sales Pipeline Growth measures the increase in the total value, volume, or number of opportunities in the sales pipeline over a specific period.
Sales Qualified Leads	Sales Qualified Leads (SQLs) are leads that meet specific criteria, indicating they are ready to be engaged by the sales team.
Sales Velocity	Sales Velocity measures how quickly revenue is generated through the sales pipeline over a specific period.
SEO Traffic Growth Rate	SEO Traffic Growth Rate measures the rate of change in organic search traffic to your website over a defined time period.
Signup Abandonment Rate	Signup Abandonment Rate measures the percentage of users who begin but do not complete the signup or account creation process.
Signup Completion Rate	Signup Completion Rate measures the percentage of users who finish the full signup or account creation process after initiating it.
Signup Conversion from Landing Pages	Signup Conversion from Landing Pages measures the percentage of visitors who arrive on a landing page and complete the signup process.
Signup Funnel Completion Rate	Signup Funnel Completion Rate measures the percentage of users who successfully complete all steps in a multi-step signup process.
Signup Source Quality Rate	Signup Source Quality Rate measures the percentage of signups from a specific traffic source that meet defined quality criteria (e.
SQL-to-Opportunity Conversion Rate	SQL-to-Opportunity Conversion Rate measures the percentage of Sales Qualified Leads (SQLs) that progress to become sales opportunities.
Time to Close	Time to Close measures the average amount of time it takes for a deal, ticket, or request to move from initiation to resolution or closure.
Time to First Contact	Time to First Contact measures the time elapsed between a user or lead’s initial conversion event (e.
Time to First Meeting	Time to First Meeting measures the average time between when a lead or user signs up (or enters your funnel) and when they attend their first scheduled meeting—such as a sales call, onboarding session, or demo.
Time to Self-Serve Sign-Up	Time to Self-Serve Sign-Up measures the average amount of time it takes for a prospect to sign up for a product or trial after their first meaningful touchpoint (e.
Top Funnel Conversion Rate by Channel	Top Funnel Conversion Rate by Channel measures the percentage of visitors or leads from each marketing or acquisition channel that complete a desired top-of-funnel action (e.
Traffic Growth from Sales-Aligned Channels	Traffic Growth from Sales-Aligned Channels measures the increase in website or product traffic from channels that are strategically aligned with sales efforts—such as outbound campaigns, ABM programs, partner co-marketing, or SDR-driven events.
Traffic Source Distribution	Traffic Source Distribution measures the percentage or proportion of website or app visitors coming from different sources, such as organic search, paid ads, social media, direct traffic, referrals, or email campaigns.
Trial Sign-Up Rate	Trial Sign-Up Rate measures the percentage of visitors or leads who initiate a free trial during a specific time period.
Trial Sign-Up Velocity	Trial Sign-Up Velocity measures the rate at which new users are initiating free trials over a specific period.
Unique Visitors	Unique Visitors refers to the total number of distinct individuals who visit your website or app within a specified timeframe.
Viral Cycle Time	Viral Cycle Time measures the average amount of time it takes for a single user to generate a new referred user through a product’s viral loop.
Virality Coefficient	Virality Coefficient measures how effectively existing users of a product or service generate new users through referrals, sharing, or word-of-mouth.
Visitor-to-Sign-Up Conversion Rate	Visitor-to-Signup Conversion Rate measures the percentage of website visitors who convert into sign-ups for a free trial, product, or account.
Webinar Registrations / Attendance	Webinar Registrations / Attendance measures the percentage of webinar registrants who actually attend the event live.
Website Traffic	Website Traffic measures the total number of users or visits to a website over a specific time period.
Win Rate	Win Rate measures the percentage of opportunities or deals that result in successful conversions or closed-won outcomes.