Sales

Below is a list of all pages that have been tagged with Sales. Click the page name to open its page:

Page	Description
Annual Recurring Revenue	Annual Recurring Revenue (ARR) represents the total annualized value of predictable, recurring revenue generated by your business from active subscriptions or contracts.
Average Contract Value	Average Contract Value (ACV) measures the average monetary value of a customer contract over a specified period, typically annually.
Average Days from Referral to Close	Average Days from Referral to Close measures the average number of days it takes for a referred lead to become a customer.
Average Deal Size	Average Deal Size measures the average revenue generated per closed-won deal over a specific period.
Average Order Value	Average Order Value (AOV) refers to the average amount of money spent each time a customer places an order.
Average Revenue Per Account	Average Revenue Per User (ARPU) measures the average monthly or yearly revenue generated from each customer account, typically used in subscription-based businesses.
Average Revenue Per Expansion Account	Average Revenue Per Expansion Account measures the average revenue generated from accounts that have expanded—via upgrades, add-ons, or usage increases—over a defined period.
Average Sales Cycle Length	Average Sales Cycle Length (ASCL) measures the average time it takes to convert a lead into a customer, starting from the first interaction to the final deal closure.
CAC Payback Period	The CAC Payback Period is the amount of time it takes for a company to recoup the customer acquisition cost (CAC) from the revenue generated by a customer.
Close Rate	The Close Rate measures the percentage of sales opportunities that result in closed deals.
Contract Renewal Rate	Contract Renewal Rate measures the percentage of expiring customer contracts that are renewed within a given period.
Conversion Rate	Conversion Rate is the percentage of users or prospects who take a desired action out of the total number of users who interacted with a marketing or sales campaign.
Cost per Aware ICP Account	Cost Per Aware ICP Account measures the average cost to generate awareness from an Ideal Customer Profile (ICP) account.
Cost per Lead	Cost per Lead (CPL) is a digital marketing metric that measures the cost incurred to generate a single lead.
Cross-Sell Conversion Rate	Cross-Sell Conversion Rate measures the percentage of existing customers who purchase additional, complementary products or services, typically during or after the initial sale.
Customer Acquisition Cost	Customer Acquisition Cost (CAC) refers to the total cost incurred by a company to acquire a new customer.
Customer Lifetime Value	Customer Lifetime Value (CLV) represents the total revenue a business expects to earn from a customer over the entire duration of their relationship.
Customer Profitability	Customer Profitability (CP) measures the total profit a company earns from a specific customer or customer segment over a defined period.
Customer Renewal Rate	Customer Renewal Rate measures the percentage of existing customers who renew their subscription, contract, or membership during a specific time period.
Customer Segmentation	Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics.
Deal Velocity	Deal Velocity measures the speed at which deals move through the sales pipeline, from the initial contact to closing.
Demo Request Rate	Demo Request Rate measures the percentage of site or landing page visitors who submit a request for a product demo.
Expansion Intent Signal Rate	Expansion Intent Signal Rate measures the percentage of accounts showing behavioral or engagement signals that indicate interest in upgrading, expanding, or purchasing add-ons.
Expansion Opportunity Score	Expansion Opportunity Score is a weighted score that indicates how likely an existing customer is to expand based on usage, engagement, intent, and fit.
Expansion Readiness Index	Expansion Readiness Index is a composite score that measures how ready an account is for an upsell or cross-sell based on behavioral, product usage, and customer fit data.
Expansion Revenue	Expansion Revenue refers to the additional revenue generated from existing customers through upselling, cross-selling, add-ons, or increased usage over time.
Expansion Revenue Growth Rate	Expansion Revenue Growth Rate measures the rate at which revenue from existing customers grows over a given period due to upselling, cross-selling, or increased usage.
Expansion Revenue Rate	Expansion Revenue Rate measures the percentage of total revenue that comes from upsells, cross-sells, and account expansions within a given time period.
Forecasted Win Rate	Forecasted Win Rate estimates the likelihood of closing a deal based on pipeline characteristics, buyer behavior, and historical data.
Initial Sales Touch Engagement Rate	Initial Sales Touch Engagement Rate measures the percentage of prospects who respond or take a meaningful action after the first outreach from sales.
Intent Signal Volume (3rd-party)	Intent Signal Volume (3rd-party) measures the number of buying intent signals collected from external sources (e.
Lead Conversion Rate	Lead Conversion Rate measures the percentage of leads that take a desired action, such as making a purchase, signing up for a service, or moving to the next stage in the sales funnel.
Lead Quality Score	Lead Quality Score is a numerical value assigned to leads based on their likelihood to convert into paying customers.
Lead Response Time	Lead Response Time measures the average time it takes for a sales or marketing team to follow up with a lead after their initial inquiry or interaction.
Lead Response Time (Post-Onboarding)	Lead Response Time (Post-Onboarding) measures the average time it takes for a sales or success team to follow up with a newly onboarded user or lead.
Lead-to-Opportunity Conversion Rate	Lead-to-Opportunity Conversion Rate measures the percentage of leads that progress to the opportunity stage in your sales pipeline.
Lead-to-SQL Conversion Rate	Lead-to-SQL Conversion Rate measures the percentage of leads that progress from being general leads to becoming Sales Qualified Leads (SQLs)—prospects deemed ready for a direct sales conversation based on predefined criteria.
LTV to CAC Ratio	LTV to CAC Ratio measures the relationship between the Lifetime Value (LTV) of a customer and the Customer Acquisition Cost (CAC).
Marketing Qualified Leads (MQLs)	Marketing Qualified Leads (MQLs) are leads that have shown enough interest or engagement with your brand to be considered potential customers.
Monthly ARPA	Monthly Average Revenue Per Account (ARPA) measures the average revenue generated per account (or customer) in a given month.
Monthly Recurring Revenue	Monthly Recurring Revenue (MRR) is the total predictable revenue a company expects to generate from its subscription-based services or contracts on a monthly basis.
Net Revenue Churn	Net Revenue Churn measures the percentage of recurring revenue lost in a given period due to customer churn, downgrades, or cancellations, after accounting for revenue gained through upgrades or expansions from existing customers.
New Account Creation Rate	New Account Creation Rate measures the percentage change or volume of new user or company accounts created within a specific timeframe.
Number of Monthly Sign-ups	Number of Monthly Sign-Ups is the total count of new users, customers, or accounts that sign up for a product, service, or platform within a given month.
Opportunity Creation Velocity (from MQL)	Opportunity Creation Velocity (from MQL) measures the average time it takes for a marketing-qualified lead (MQL) to convert into a sales opportunity.
Page Views on High-Intent Pages	Page Views on High-Intent Pages tracks the number of sessions or unique visits to pages that indicate strong buyer intent (e.
Percent of Accounts Completing All Key Trial Actions	Percent of Accounts Completing All Key Trial Actions measures the share of trial accounts that complete all pre-identified actions during the trial.
Percent of Accounts Reaching Product-Qualified Lead (PQL) Status	Percent of Accounts Reaching Product-Qualified Lead (PQL) measures the proportion of trial or freemium accounts that meet your product usage thresholds to be flagged as sales-ready.
Percent of Accounts with Multi-Role Engagement	Percent of Accounts with Multi-Role Engagement measures the share of accounts where users from two or more distinct roles are actively using the product.
Percent of MQLs Meeting Qualification Criteria	Percent of MQLs Meeting Qualification Criteria measures the proportion of Marketing Qualified Leads that meet your company’s agreed-upon criteria for sales follow-up (e.
Pipeline Value	Pipeline Value refers to the total potential revenue from all active opportunities in your sales pipeline.
Pipeline Value Growth	Pipeline Value Growth measures the increase in total dollar value of open sales opportunities over a specific period.
Pipeline Velocity	Pipeline Velocity measures how quickly deals progress through the sales pipeline and generate revenue over a specific period.
Product Qualified Accounts	Product Qualified Accounts (PQAs) are accounts (businesses or organizations) that have reached a predefined level of engagement with your product, indicating a high likelihood of converting into paying customers.
Product Qualified Leads	Product Qualified Leads (PQLs) are individual users that have demonstrated meaningful engagement with a product, indicating a high likelihood of converting into paying customers.
Product-Engaged Leads (PELs)	Product-Engaged Leads (PELs) are users or accounts that demonstrate meaningful in-product behavior indicating buying intent or readiness for sales outreach.
QBR Engagement Rate	QBR Engagement Rate measures the percentage of eligible accounts that attend, complete, or meaningfully participate in Quarterly Business Reviews (QBRs).
Quota Attainment	Quota Attainment Rate measures the percentage of sales reps or teams that meet or exceed their assigned revenue or bookings quota within a given time period.
Referral Opportunity Pipeline Contribution Rate	Referral Opportunity Pipeline Contribution Rate measures the percentage of total sales pipeline value that originates from referred accounts.
Referral-Driven Expansion Revenue	Referral-Driven Expansion Revenue measures the amount of expansion revenue (upsells, cross-sells, or seat growth) that originates from referred customers or accounts.
Referral-Generated MQL Rate	Referral-Generated MQL Rate measures the percentage of referred leads or contacts that meet your MQL (Marketing Qualified Lead) criteria.
Relationship Depth Score	Relationship Depth Score measures the strength and breadth of engagement between your team and customer stakeholders across roles, levels, and functions.
Repeat Purchase Rate	Repeat Purchase Rate (RPR) measures the percentage of customers who make more than one purchase within a specified period.
Revenue Attainment	Revenue Attainment measures the percentage of revenue achieved compared to a predefined target or goal within a specific period.
Revenue Churn Rate	Revenue Churn Rate measures the percentage of recurring revenue lost during a specific period due to customer cancellations, downgrades, or non-renewals.
Revenue from Referrals	Revenue from Referrals measures the total amount of revenue generated from referred customers or accounts.
Revenue Growth	Revenue Growth measures the increase (or decrease) in revenue over a specific period, typically expressed as a percentage.
Sales Asset Utilization	Sales Asset Utilization measures how often and effectively sales teams use the resources and assets (e.
Sales Confidence	Sales Confidence refers to the level of self-assurance, knowledge, and readiness within a sales team to engage prospects, navigate objections, and close deals.
Sales Cycle Length	Sales Cycle Length measures the average time it takes for a lead to move through the sales pipeline, from initial contact to closing the deal.
Sales Pipeline Growth	Sales Pipeline Growth measures the increase in the total value, volume, or number of opportunities in the sales pipeline over a specific period.
Sales Qualified Leads	Sales Qualified Leads (SQLs) are leads that meet specific criteria, indicating they are ready to be engaged by the sales team.
Sales Velocity	Sales Velocity measures how quickly revenue is generated through the sales pipeline over a specific period.
Sign-Up to Subscriber Conversion Rate	Sign-Up to Subscriber Conversion Rate measures the percentage of users who sign up for a product or service and then convert into paying subscribers.
SQL-to-Opportunity Conversion Rate	SQL-to-Opportunity Conversion Rate measures the percentage of Sales Qualified Leads (SQLs) that progress to become sales opportunities.
Strategic Referral Win Rate	Strategic Referral Win Rate measures the percentage of referred opportunities from high-value sources (e.
Time to Close	Time to Close measures the average amount of time it takes for a deal, ticket, or request to move from initiation to resolution or closure.
Time to First Contact	Time to First Contact measures the time elapsed between a user or lead’s initial conversion event (e.
Time to First Meeting	Time to First Meeting measures the average time between when a lead or user signs up (or enters your funnel) and when they attend their first scheduled meeting—such as a sales call, onboarding session, or demo.
Time to PQL Qualification	Time to PQL Qualification measures the average time it takes for a user or account to reach Product-Qualified Lead (PQL) criteria after signing up or starting a trial.
Traffic Growth from Sales-Aligned Channels	Traffic Growth from Sales-Aligned Channels measures the increase in website or product traffic from channels that are strategically aligned with sales efforts—such as outbound campaigns, ABM programs, partner co-marketing, or SDR-driven events.
Trial-to-Paid Conversion Rate	Trial-to-Paid Conversion Rate measures the percentage of users who sign up for a free trial or freemium version of a product and subsequently upgrade to a paid subscription or plan.
Upgrade Intent Signal Rate	Upgrade Intent Signal Rate measures the percentage of users or accounts that exhibit behaviors indicating a likely upgrade to a paid or higher-tier plan.
Upsell Conversion Rates	Upsell Conversion Rate measures the percentage of existing customers who upgrade to a higher-tier product, add-on, or premium feature after being offered an upsell.
Warm Introduction Offer Rate	Warm Introduction Offer Rate measures the percentage of customers, partners, or users who are asked or prompted to provide a warm introduction to a relevant contact.
Webinar Registrations / Attendance	Webinar Registrations / Attendance measures the percentage of webinar registrants who actually attend the event live.
Win Rate	Win Rate measures the percentage of opportunities or deals that result in successful conversions or closed-won outcomes.