Find the Right KPI. Fast!
No more Slack threads, Google or ChatGPT acrobatics.
The KPI Library is your shortcut to clear, aligned, impact-driven metrics.
The Ultimate Free KPI Repository for 300+ KPIs with complete formulas, data models, and drivers. Organized by role, funnel stage, and tags.
Complete KPI Blueprints
Each KPI includes the full context you need:
- The exact formula and calculation method
- Required data points and data models
- Who typically owns this metric
- Key drivers that influence the outcome
- Common improvement tactics
Ready to implement, not just reference.
Context for Better Decisions
Each KPI shows you:
- Which factors actually drive the metric
- Common blockers and how to address them
- Proven improvement tactics from working teams
- How the metric connects to your business model
From pricing tests to UX improvements to growth experiments—the strategic context is built in.
Implementation-Ready Data Models
Complete technical specifications for each KPI:
- Exact formulas with calculation examples
- Required data points and where to source them
- Data warehouse structure and queries
- Edge cases and validation logic
Designed to work with standard data warehouse setups.
Organized by Function and Context
KPIs are mapped to:
- Funnel stage (Awareness → Referral)
- Business model (SLG, PLG, hybrid)
- Functional owner (Product, Marketing, Sales, CS)
- Metric type (leading, lagging, diagnostic)
Find the metrics relevant to your role and business model quickly.
Understanding KPIs: Guides and Context
