Technical

Technical SEO Fixes

Modern go-to-market strategies depend on website discoverability and a seamless user experience across digital channels. Website Technical Optimization involves identifying and resolving both backend and frontend issues that may impede search engine crawling, indexing, site speed, and user journeys. Key activities include enhancing site architecture, improving mobile responsiveness, fixing broken links, optimizing page load times, implementing structured data, and ensuring correct use of canonical tags. These efforts are essential for increasing organic traffic, supporting product discoverability, and enabling smooth conversion paths for all users.

Related KPIs

Metric	Description
SEO Traffic Growth Rate	SEO Traffic Growth Rate measures the rate of change in organic search traffic to your website over a defined time period. It helps track the effectiveness of your SEO strategy and content discoverability.

Technical Site Health

This activity focuses on the comprehensive assessment of a digital product or website's technical health to guarantee high performance, reliability, and an outstanding user experience. Key areas of evaluation include site speed, uptime, security vulnerabilities, scalability, and the robustness of underlying infrastructure. Conducting such an audit is essential for supporting seamless product trials, smooth onboarding, and uninterrupted customer interactions. By proactively identifying and addressing technical issues, organizations can increase conversion rates, reduce churn, and ensure a scalable foundation for sustained growth across diverse channels.

Related KPIs

Metric	Description
Organic Search Traffic Growth	Organic Search Traffic Growth measures the change in website sessions originating from unpaid search engine results over time. It helps track SEO performance and discoverability.