Brand

Below is a list of all pages that have been tagged with Brand. Click the page name to open its page:

Page	Description
Aided Brand Recall (Survey-Based)	Aided Brand Recall measures the percentage of respondents who recognize your brand when prompted with a list of competitors.
Brand Awareness	Brand Awareness is the measure of how familiar your target audience is with your brand, products, and services.
Brand Awareness Lift	Brand Awareness Lift measures the percentage increase in the number of people who are aware of your brand before and after a specific campaign or time period.
Brand Mentions	Brand Mentions measures the number of times your brand name is referenced across public or private channels (e.
Brand Recall Score in ICP Surveys	Brand Recall Score in ICP Surveys measures the percentage of ideal customer profile (ICP) respondents who remember your brand, either unaided or aided.
Branded Search Volume	Branded Search Volume measures the number of search queries containing your company or product name over a defined period.
Branded Search Volume Growth	Branded Search Volume Growth measures the percentage increase or decrease in branded search queries over a set period.
Cost per Aware ICP Account	Cost Per Aware ICP Account measures the average cost to generate awareness from an Ideal Customer Profile (ICP) account.
Cost Per Aware Visitor	Cost Per Aware Visitor (CPAV) measures the cost to bring a visitor to your site or product who demonstrates brand awareness, such as through branded search or direct traffic.
Customer Loyalty	Customer Loyalty is a measure of a customer’s likelihood to repeatedly engage with and purchase from a brand over time, often driven by positive experiences, satisfaction, and perceived value.
Direct Traffic Growth	Direct Traffic Growth measures the percentage increase in website visits that originate from users entering the URL directly.
Engagement Rate on Awareness Campaigns	Engagement Rate on Awareness Campaigns measures the percentage of users exposed to an awareness campaign who then take a meaningful action.
Engagement-to-Awareness Cost Efficiency	Engagement-to-Awareness Cost Efficiency measures the cost required to generate one meaningful engagement per awareness campaign impression.
First-time Visitors to Product Page	First-time Visitors to Product Page measures the number of unique users who visit your product page for the first time in a given period.
Influencer and Advocate Mentions	Influencer and Advocate Mentions measures the number of times your brand, product, or content is mentioned organically by influencers, advocates, or industry voices across digital platforms.
Organic Content Shares	Organic Content Shares measures the number of times your content is shared across social platforms, email, or dark social—without paid promotion.
Post-Video Brand Recall Lift	Post-Video Brand Recall Lift measures the increase in brand recall among viewers after watching a specific video campaign, compared to a control or pre-exposure baseline.
Sales Call Brand Mention Rate	Sales Call Brand Mention Rate measures the percentage of sales calls where prospects mention your brand, product, or company unprompted.
Sentiment Analysis (Sales + Social)	Sentiment Analysis (Sales + Social) measures the tone (positive, neutral, negative) of feedback and conversations related to your brand across sales call transcripts and social media platforms.
Share of Voice vs. Competitors (By Channel)	Share of Voice (SOV) vs.
Share Rate Among ICPs	Share Rate Among ICPs measures the percentage of Ideal Customer Profile (ICP) users who share your content, product, or referral links.
Social Engagement from Target Accounts	Social Engagement from Target Accounts measures the number or percentage of social interactions (likes, shares, comments, follows, mentions) that come from accounts on your target account list.
Social Shares	Social Shares measures the total number of times your content, product pages, or brand assets are shared across social media platforms.