Customer Marketing

Below is a list of all pages that have been tagged with Customer Marketing. Click the page name to open its page:

Page	Description
Advocate Re-Engagement Rate	Advocate Re-Engagement Rate measures the percentage of previously engaged brand advocates who return and participate in a new activity (e.
Community Growth Rate	Community Growth Rate measures the percentage increase in members of your brand’s community over time.
Glossary - Customer
New Users from Referrals	New Users from Referrals measures the number of users who joined the platform via referral from an existing user or partner.
Personalized Referral Outreach Rate	Personalized Referral Outreach Rate measures the percentage of users who send a customized or non-default referral message when inviting others.
Referral Account Revenue Contribution	Referral Account Revenue Contribution measures the percentage of total revenue generated from accounts acquired via referral.
Referral Campaign ROI	Referral Campaign ROI measures the return on investment from referral-focused marketing efforts by comparing the revenue generated from referred customers to the total cost of running the referral program.
Referral Engagement Rate	Referral Engagement Rate measures the percentage of referred contacts who engage with a referral message or link—by clicking, opening, or viewing the content.
Referral Invitation Rate	Referral Invitation Rate measures the percentage of users who actively send referral invitations to others.
Relationship Depth Score	Relationship Depth Score measures the strength and breadth of engagement between your team and customer stakeholders across roles, levels, and functions.
Time to First Referral	Time to First Referral measures the average time it takes for a customer or user to send their first referral after signing up or activating.