Data

Below is a list of all pages that have been tagged with Data. Click the page name to open its page:

Page	Description
Action-to-Activation Time Lag	Action-to-Activation Time Lag measures the time it takes for a user to move from their first meaningful action (e.
Activation Cohort Retention Rate (Day 7/30)	Activation Cohort Retention Rate (Day 7/30) measures the percentage of users who, after reaching activation, return to use the product 7 or 30 days later.
Activation Progression Score	Activation Progression Score measures how far a user has progressed through a predefined series of activation milestones.
Average Customer Lifespan	Average Customer Lifespan (ACL) refers to the total duration a customer remains actively engaged with a company’s product or service.
Average Purchase Frequency	Average Purchase Frequency (APF) is a metric that measures how often customers make a purchase within a specified time period.
Breadth of Use	Breadth of Use measures the number of distinct features, modules, or product areas used by a single customer or account.
Cohort Retention Analysis	Cohort retention analysis involves tracking a group of users (a cohort) over time to measure how many of them continue using a product or service, providing insights into retention and churn patterns.
Customer Engagement Score	Customer Engagement Score measures how actively and consistently a customer is interacting with your product, content, or brand.
Customer Lifetime Value	Customer Lifetime Value (CLV) represents the total revenue a business expects to earn from a customer over the entire duration of their relationship.
Daily Active Users	Daily Active Users (DAU) measures the total number of unique users who engage with a product, app, or website on a given day.
DAU/WAU Ratio	DAU/WAU Ratio compares the number of Daily Active Users (DAU) to Weekly Active Users (WAU) over a specified time period.
Downgrade to Churn Conversion Rate	Downgrade to Churn Conversion Rate measures the percentage of customers who downgrade their plan or usage and later churn.
Engagement Depth (First 3 Sessions)	Engagement Depth (First 3 Sessions) measures how thoroughly new users or visitors interact with your product or content during their first three sessions.
Expansion Feature Usage Frequency	Expansion Feature Usage Frequency measures how often a specific upsell-eligible feature is used by existing accounts.
Expansion Intent Signal Rate	Expansion Intent Signal Rate measures the percentage of accounts showing behavioral or engagement signals that indicate interest in upgrading, expanding, or purchasing add-ons.
Feature Adoption / Usage	Feature Adoption measures the percentage of users who actively engage with a specific product feature over a given period.
Feature-Based ARPU	Feature-Based ARPU measures the average revenue generated per user who actively uses a specific feature.
First Feature Usage Rate	First Feature Usage Rate measures the percentage of new users who use at least one core feature during their initial sessions.
Intent Signal Volume (3rd-party)	Intent Signal Volume (3rd-party) measures the number of buying intent signals collected from external sources (e.
Key Feature Exploration Rate	Key Feature Exploration Rate measures the percentage of users who engage with a high-value feature for the first time—regardless of whether they complete or repeat use.
Monthly Active Users	Monthly Active Users (MAU) is the total number of unique users who engage with a product, service, or platform within a given month.
Multi-Session Activation Completion Rate	Multi-Session Activation Completion Rate measures the percentage of users who complete the full activation flow across more than one session.
Percent of Retained Feature Users	Percent of Retained Feature Users measures the proportion of users who continue to use a specific feature over a defined retention window.
Product-Engaged Leads (PELs)	Product-Engaged Leads (PELs) are users or accounts that demonstrate meaningful in-product behavior indicating buying intent or readiness for sales outreach.
Referral Funnel Drop-Off Rate	Referral Funnel Drop-Off Rate measures the percentage of users who begin but do not complete the referral process—like opening the referral flow but not sending an invite.
Referral Readiness Score	Referral Readiness Score is a predictive metric that assesses how likely a user or account is to make a referral based on behavioral, usage, and sentiment signals.
Session Frequency	Session Frequency measures how often users return to a website, app, or platform within a specific period.
Session Length	Session Length measures the total time a user spends actively engaging with a website, app, or platform during a single session.
Signup Source Quality Rate	Signup Source Quality Rate measures the percentage of signups from a specific traffic source that meet defined quality criteria (e.
Time Between Logins (Post-Activation)	Time Between Logins (Post-Activation) measures the average time elapsed between logins for users who have already completed activation.
Time in App	Time in App measures the total amount of time users spend actively engaging with a mobile or web application over a specific period.
Time to Expansion Signal	Time to Expansion Signal measures the average time it takes for an account or user to exhibit clear behavior that indicates readiness or potential for upsell, cross-sell, or plan expansion.
Time to First Habitual Action	Time to First Habitual Action measures the average time it takes a user to perform a recurring, value-driving action for the second or third time — indicating the start of habit formation.
Time to First Key Action	Time to First Key Action measures the average time it takes for a new user to complete a product’s primary activation event — often referred to as the “aha moment.
Time to First Repeat Action	Time to First Repeat Action measures the average time it takes for a user to repeat a key behavior (e.
Time to PQL Qualification	Time to PQL Qualification measures the average time it takes for a user or account to reach Product-Qualified Lead (PQL) criteria after signing up or starting a trial.
Upgrade Intent Signal Rate	Upgrade Intent Signal Rate measures the percentage of users or accounts that exhibit behaviors indicating a likely upgrade to a paid or higher-tier plan.
Usage Depth	Usage Depth measures the extent to which users engage with the features, functionalities, or content of your product.
WAU/MAU Ratio	The WAU/MAU Ratio compares the number of Weekly Active Users (WAU) to Monthly Active Users (MAU).
Weekly Active Users	Weekly Active Users (WAU) measures the total number of unique users who engage with your product, service, or platform at least once during a specific week.