Executive

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Page Description
Annual Recurring Revenue Annual Recurring Revenue (ARR) represents the total annualized value of predictable, recurring revenue generated by your business from active subscriptions or contracts.
Complaints Resolved Complaints Resolved refers to the number or percentage of customer complaints that have been successfully addressed and resolved within a given timeframe.
Customer Acquisition Cost Customer Acquisition Cost (CAC) refers to the total cost incurred by a company to acquire a new customer.
Customer Churn Rate Churn Rate is the percentage of customers who stop using a company’s product or service during a specific period of time.
Customer Health Score Customer Health Score (CHS) is a composite metric used to evaluate the likelihood of a customer renewing, upselling, or churning.
Customer Lifetime Value Customer Lifetime Value (CLV) represents the total revenue a business expects to earn from a customer over the entire duration of their relationship.
Customer Loyalty Customer Loyalty is a measure of a customer’s likelihood to repeatedly engage with and purchase from a brand over time, often driven by positive experiences, satisfaction, and perceived value.
Customer Profitability Customer Profitability (CP) measures the total profit a company earns from a specific customer or customer segment over a defined period.
Customer Renewal Rate Customer Renewal Rate measures the percentage of existing customers who renew their subscription, contract, or membership during a specific time period.
Customer Retention Rate Customer Retention Rate (CRR) measures the percentage of customers a company retains over a given period.
Customer Satisfaction Score Customer Satisfaction Score (CSAT) measures how satisfied customers are with a specific product, service, or interaction.
Gross Margin Gross Margin measures the profitability of a product, service, or business by calculating the percentage of revenue that remains after deducting the Cost of Goods Sold (COGS).
Market Share Market Share is the percentage of total sales or revenue in a specific market or industry that a company captures over a given period.
Net Profit Margin Net Profit Margin measures the percentage of revenue that remains as profit after all expenses have been deducted, including operating costs, taxes, interest, and other expenses.
Net Promoter Score Net Promoter Score (NPS) measures customer loyalty by gauging how likely customers are to recommend your product, service, or brand to others.
Net Revenue Churn Net Revenue Churn measures the percentage of recurring revenue lost in a given period due to customer churn, downgrades, or cancellations, after accounting for revenue gained through upgrades or expansions from existing customers.
Net Revenue Retention Net Revenue Retention (NRR) measures the percentage of recurring revenue retained from existing customers over a given period, including revenue gained from expansions (upsells, cross-sells) and subtracting revenue lost due to churn or downgrades.
Operating (Profit) Margin Operating (Profit) Margin measures the percentage of revenue remaining after covering all operating expenses (excluding interest and taxes).
Payback Period Payback Period measures the time it takes for a business to recover the cost of acquiring a customer (Customer Acquisition Cost, or CAC) through the revenue generated by that customer.
Profit Margin Profit Margin measures the percentage of revenue that remains as profit after accounting for expenses.
Return on Investment Return on Investment (ROI) measures the profitability of an investment relative to its cost.
Revenue Attainment Revenue Attainment measures the percentage of revenue achieved compared to a predefined target or goal within a specific period.
Revenue Growth Revenue Growth measures the increase (or decrease) in revenue over a specific period, typically expressed as a percentage.