Awareness

Below is a list of all pages that have been tagged with Awareness. Click the page name to open its page:

Page	Description
Aided Brand Recall (Survey-Based)	Aided Brand Recall measures the percentage of respondents who recognize your brand when prompted with a list of competitors.
Awareness	Learn how to grow brand awareness with top-of-funnel strategies. Track KPIs like impressions, reach, website traffic, and social engagement to measure success.
Awareness	Learn how to grow brand awareness with top-of-funnel strategies. Track KPIs like impressions, reach, website traffic, and social engagement to measure success.
Brand Awareness Lift	Brand Awareness Lift measures the percentage increase in the number of people who are aware of your brand before and after a specific campaign or time period.
Brand Mentions	Brand Mentions measures the number of times your brand name is referenced across public or private channels (e.
Brand Recall Score in ICP Surveys	Brand Recall Score in ICP Surveys measures the percentage of ideal customer profile (ICP) respondents who remember your brand, either unaided or aided.
Branded Search Volume	Branded Search Volume measures the number of search queries containing your company or product name over a defined period.
Branded Search Volume Growth	Branded Search Volume Growth measures the percentage increase or decrease in branded search queries over a set period.
Content Engagement	Content Engagement measures the level of interaction, interest, and value that users derive from content.
Content ROI	Content ROI measures the return on investment generated by content marketing initiatives.
Cost per Aware ICP Account	Cost Per Aware ICP Account measures the average cost to generate awareness from an Ideal Customer Profile (ICP) account.
Cost Per Aware Visitor	Cost Per Aware Visitor (CPAV) measures the cost to bring a visitor to your site or product who demonstrates brand awareness, such as through branded search or direct traffic.
Direct Traffic Growth	Direct Traffic Growth measures the percentage increase in website visits that originate from users entering the URL directly.
Engaged Unique Visitors	Engaged Unique Visitors measures the number of distinct visitors who meet a defined engagement threshold within a set period.
Engagement Rate from Buying Personas	Engagement Rate from Buying Personas measures the percentage of your total visitors or users who belong to your defined buyer personas and meet engagement criteria.
Engagement Rate on Awareness Campaigns	Engagement Rate on Awareness Campaigns measures the percentage of users exposed to an awareness campaign who then take a meaningful action.
Engagement-to-Awareness Cost Efficiency	Engagement-to-Awareness Cost Efficiency measures the cost required to generate one meaningful engagement per awareness campaign impression.
First-time Visitors to Product Page	First-time Visitors to Product Page measures the number of unique users who visit your product page for the first time in a given period.
Inbound Lead Volume	Inbound Lead Volume measures the number of leads generated through inbound channels over a given time period.
Influencer and Advocate Mentions	Influencer and Advocate Mentions measures the number of times your brand, product, or content is mentioned organically by influencers, advocates, or industry voices across digital platforms.
Intent Signal Volume (3rd-party)	Intent Signal Volume (3rd-party) measures the number of buying intent signals collected from external sources (e.
Likes, Shares, Comments	Likes: A basic interaction indicating approval, enjoyment, or agreement with a post or piece of content.
Newsletter Subscription Growth	Newsletter Subscription Growth measures the increase in net newsletter subscribers over a given period.
Open Rate	Open Rate measures the percentage of email recipients who open an email out of the total emails delivered.
Organic Acquisition Rate	Organic Acquisition Rate measures the percentage of new users or customers acquired through unpaid channels, such as SEO, content, social shares, or direct traffic.
Organic Content Shares	Organic Content Shares measures the number of times your content is shared across social platforms, email, or dark social—without paid promotion.
Organic Search Traffic Growth	Organic Search Traffic Growth measures the change in website sessions originating from unpaid search engine results over time.
Page Views	Page Views refers to the total number of times a specific webpage is loaded or viewed by users.
Post-Video Brand Recall Lift	Post-Video Brand Recall Lift measures the increase in brand recall among viewers after watching a specific video campaign, compared to a control or pre-exposure baseline.
Reach to ICP %	Reach to ICP % measures the percentage of your total marketing or campaign reach that falls within your Ideal Customer Profile (ICP).
Referral Traffic from 3rd-Party Sources	Referral Traffic from 3rd-Party Sources measures the volume of web or app traffic that arrives via referral links from external domains—not including paid or organic search.
Return Visitor Rate to Product Pages	Return Visitor Rate to Product Pages measures the percentage of visitors who return to your product-related pages after an initial visit within a defined timeframe.
Sales Call Brand Mention Rate	Sales Call Brand Mention Rate measures the percentage of sales calls where prospects mention your brand, product, or company unprompted.
Scroll Depth	Scroll Depth measures how far users scroll down a webpage or piece of digital content.
Sentiment Analysis (Sales + Social)	Sentiment Analysis (Sales + Social) measures the tone (positive, neutral, negative) of feedback and conversations related to your brand across sales call transcripts and social media platforms.
SEO Traffic Growth Rate	SEO Traffic Growth Rate measures the rate of change in organic search traffic to your website over a defined time period.
Share of Voice vs. Competitors (By Channel)	Share of Voice (SOV) vs.
Share Rate Among ICPs	Share Rate Among ICPs measures the percentage of Ideal Customer Profile (ICP) users who share your content, product, or referral links.
Social Engagement from Target Accounts	Social Engagement from Target Accounts measures the number or percentage of social interactions (likes, shares, comments, follows, mentions) that come from accounts on your target account list.
Social Shares	Social Shares measures the total number of times your content, product pages, or brand assets are shared across social media platforms.
Spam Complaints	Spam Complaints measure the number of recipients who mark your email as spam or junk after receiving it.
Time on Page	Time on Page measures the average amount of time users spend on a single webpage.
Top Funnel Conversion Rate by Channel	Top Funnel Conversion Rate by Channel measures the percentage of visitors or leads from each marketing or acquisition channel that complete a desired top-of-funnel action (e.
Traffic Growth from Sales-Aligned Channels	Traffic Growth from Sales-Aligned Channels measures the increase in website or product traffic from channels that are strategically aligned with sales efforts—such as outbound campaigns, ABM programs, partner co-marketing, or SDR-driven events.
Unique Page Views	Unique Page Views measures the number of distinct users who view a specific page on your website during a given timeframe, regardless of how many times they visit that page.
Webinar Registrations / Attendance	Webinar Registrations / Attendance measures the percentage of webinar registrants who actually attend the event live.