Growth

Below is a list of all pages that have been tagged with Growth. Click the page name to open its page:

Page	Description
Action-to-Activation Time Lag	Action-to-Activation Time Lag measures the time it takes for a user to move from their first meaningful action (e.
Activation Cohort Retention Rate (Day 7/30)	Activation Cohort Retention Rate (Day 7/30) measures the percentage of users who, after reaching activation, return to use the product 7 or 30 days later.
Activation Conversion Rate	Activation Conversion Rate measures the percentage of users who reach the activation milestone out of all users who entered the onboarding or trial flow.
Activation Rate by Source	Activation Rate by Source measures the percentage of users from each acquisition channel who reach activation.
Activation-to-Expansion Rate	Activation-to-Expansion Rate measures the percentage of activated accounts that go on to expand—typically by adding users, upgrading plans, or increasing usage.
Aided Brand Recall (Survey-Based)	Aided Brand Recall measures the percentage of respondents who recognize your brand when prompted with a list of competitors.
Average Days from Referral to Close	Average Days from Referral to Close measures the average number of days it takes for a referred lead to become a customer.
Average Returning Revenue	Average Returning Revenue (ARR) represents the total predictable and recurring revenue a company expects to generate annually from its subscription-based products or services.
Average Revenue Per User	Average Revenue Per User (ARPU) is a metric that represents the average amount of revenue generated per user or customer over a specific time period, typically calculated on a monthly or yearly basis.
Bounce Rate	Bounce Rate is the percentage of visitors who land on a webpage and leave without taking any further action, such as clicking on a link, filling out a form, or visiting another page on the site.
CAC Payback Period	The CAC Payback Period is the amount of time it takes for a company to recoup the customer acquisition cost (CAC) from the revenue generated by a customer.
Click-Through Rate	The Click-Through Rate (CTR) measures the percentage of people who clicked on a link or call-to-action out of the total number of people who viewed the page, email, ad, or post.
CLTV for Referred Users	CLTV for Referred Users measures the average customer lifetime value (CLTV) of users who were acquired through a referral.
Converted PQL Lifetime Value	Converted PQL Lifetime Value measures the average lifetime revenue from product-qualified leads (PQLs) who convert to paying customers.
Cost per Acquisition	Cost per Acquisition (CPA) refers to the total cost incurred to acquire a single paying customer.
Cost Per Aware Visitor	Cost Per Aware Visitor (CPAV) measures the cost to bring a visitor to your site or product who demonstrates brand awareness, such as through branded search or direct traffic.
Demo Request Rate	Demo Request Rate measures the percentage of site or landing page visitors who submit a request for a product demo.
Direct Traffic Growth	Direct Traffic Growth measures the percentage increase in website visits that originate from users entering the URL directly.
Drop-Off Rate During Onboarding	Drop-Off Rate During Onboarding measures the percentage of users who start but do not complete the onboarding process.
Engaged Unique Visitors	Engaged Unique Visitors measures the number of distinct visitors who meet a defined engagement threshold within a set period.
Engagement Depth (First 3 Sessions)	Engagement Depth (First 3 Sessions) measures how thoroughly new users or visitors interact with your product or content during their first three sessions.
Engagement-to-Awareness Cost Efficiency	Engagement-to-Awareness Cost Efficiency measures the cost required to generate one meaningful engagement per awareness campaign impression.
Feature Adoption Rate (Ongoing)	Feature Adoption Rate (Ongoing) measures the percentage of active users who regularly use a key product feature over a longer period.
Feature Adoption Velocity (Top 3 Features)	Feature Adoption Velocity (Top 3 Features) measures the average time it takes for new users to adopt your top 3 product features after onboarding.
First Contact Engagement Rate	First Contact Engagement Rate measures the percentage of new users who engage meaningfully after their very first interaction with your brand or product.
First Referral Conversion Time	First Referral Conversion Time measures the average time it takes for a referred user to convert after clicking a referral link.
First Session Completion Rate	First Session Completion Rate measures the percentage of new users who complete a defined onboarding or usage flow during their first session.
First-time User Conversion Rate	First-Time User Conversion Rate measures the percentage of new users or visitors who complete a desired action, such as making a purchase, or subscribing during their first interaction with your product or service.
First-time Visitors to Product Page	First-time Visitors to Product Page measures the number of unique users who visit your product page for the first time in a given period.
Free-to-Paid Conversion Rate (Self-Serve)	Free-to-Paid Conversion Rate (Self-Serve) measures the percentage of users who upgrade from a free plan or trial to a paid plan without direct sales intervention.
Inbound Lead Volume	Inbound Lead Volume measures the number of leads generated through inbound channels over a given time period.
Incentive CTA Click Rate	Incentive CTA Click Rate measures the percentage of users who click on a call-to-action that includes an incentive (e.
Meaningful Session Frequency	Meaningful Session Frequency measures how often users return and complete a set of high-value actions within a session.
New Account Creation Rate	New Account Creation Rate measures the percentage change or volume of new user or company accounts created within a specific timeframe.
New Users from Referrals	New Users from Referrals measures the number of users who joined the platform via referral from an existing user or partner.
Number of Monthly Sign-ups	Number of Monthly Sign-Ups is the total count of new users, customers, or accounts that sign up for a product, service, or platform within a given month.
Organic Acquisition Rate	Organic Acquisition Rate measures the percentage of new users or customers acquired through unpaid channels, such as SEO, content, social shares, or direct traffic.
Organic Search Traffic Growth	Organic Search Traffic Growth measures the change in website sessions originating from unpaid search engine results over time.
Organic Sign-Up Rate	Organic Sign-Up Rate measures the percentage of users who sign up for your product after visiting via unpaid (organic) channels.
Page Views on High-Intent Pages	Page Views on High-Intent Pages tracks the number of sessions or unique visits to pages that indicate strong buyer intent (e.
Paywall Hit Rate	Paywall Hit Rate measures the percentage of users who encounter a paywall or upgrade prompt during their session.
Percent Completing Key Activation Tasks	Percent Completing Key Activation Tasks measures the share of users or accounts who complete one or more predefined activation actions within a given timeframe.
Percent of Accounts Completing All Key Trial Actions	Percent of Accounts Completing All Key Trial Actions measures the share of trial accounts that complete all pre-identified actions during the trial.
Percent of Accounts Reaching Product-Qualified Lead (PQL) Status	Percent of Accounts Reaching Product-Qualified Lead (PQL) measures the proportion of trial or freemium accounts that meet your product usage thresholds to be flagged as sales-ready.
Percent of Accounts with 3+ Activated Users	Percent of Accounts with 3+ Activated Users measures the share of accounts where at least three individual users have completed activation steps.
Percent of Accounts with Multi-Role Engagement	Percent of Accounts with Multi-Role Engagement measures the share of accounts where users from two or more distinct roles are actively using the product.
Percent of Users Engaging with Top Activation Features	Percent of Users Engaging with Top Activation Features measures how many new users interact with the highest-impact features tied to activation.
Personalized Referral Outreach Rate	Personalized Referral Outreach Rate measures the percentage of users who send a customized or non-default referral message when inviting others.
Product Sharing Rate	Product Sharing Rate measures the percentage of users who share a part of the product experience with others—such as inviting teammates, generating shareable links, or embedding product outputs.
Product-Engaged Leads (PELs)	Product-Engaged Leads (PELs) are users or accounts that demonstrate meaningful in-product behavior indicating buying intent or readiness for sales outreach.
Referral Account Revenue Contribution	Referral Account Revenue Contribution measures the percentage of total revenue generated from accounts acquired via referral.
Referral Campaign ROI	Referral Campaign ROI measures the return on investment from referral-focused marketing efforts by comparing the revenue generated from referred customers to the total cost of running the referral program.
Referral Churn Rate	Referral Churn Rate measures the percentage of referred customers who cancel or stop using your product within a defined period.
Referral Conversion Rate	Referral Conversion Rate measures the percentage of referred leads or prospects who successfully convert into paying customers or complete a desired action (e.
Referral Discussion Initiation Rate	Referral Discussion Initiation Rate measures the percentage of customers or users who start a conversation about referring your product — whether through clicking “refer a friend,” copying an invite link, or opening a referral message prompt.
Referral Engagement Rate	Referral Engagement Rate measures the percentage of referred contacts who engage with a referral message or link—by clicking, opening, or viewing the content.
Referral Funnel Drop-Off Rate	Referral Funnel Drop-Off Rate measures the percentage of users who begin but do not complete the referral process—like opening the referral flow but not sending an invite.
Referral Incentive Conversion Rate	Referral Incentive Conversion Rate measures the percentage of referred users who convert (e.
Referral Invitation Rate	Referral Invitation Rate measures the percentage of users who actively send referral invitations to others.
Referral Link Shares	Referral Link Shares measures the number of times users copy or share their personal referral link across any channel.
Referral Opportunity Pipeline Contribution Rate	Referral Opportunity Pipeline Contribution Rate measures the percentage of total sales pipeline value that originates from referred accounts.
Referral Program Participation Rate	Referral Program Participation Rate measures the percentage of eligible users or customers who actively join or engage with your referral program.
Referral Prompt Acceptance Rate	Referral Prompt Acceptance Rate measures the percentage of users who respond positively when presented with a referral prompt—e.
Referral Prompt Interaction Rate	Referral Prompt Interaction Rate measures the percentage of users who engage with a referral prompt (e.
Referral Readiness Score	Referral Readiness Score is a predictive metric that assesses how likely a user or account is to make a referral based on behavioral, usage, and sentiment signals.
Referral Retention Rate	Referral Retention Rate measures the percentage of referred customers who remain active or subscribed over a specific time period.
Referral Traffic from 3rd-Party Sources	Referral Traffic from 3rd-Party Sources measures the volume of web or app traffic that arrives via referral links from external domains—not including paid or organic search.
Referral-Driven Expansion Revenue	Referral-Driven Expansion Revenue measures the amount of expansion revenue (upsells, cross-sells, or seat growth) that originates from referred customers or accounts.
Referral-Generated MQL Rate	Referral-Generated MQL Rate measures the percentage of referred leads or contacts that meet your MQL (Marketing Qualified Lead) criteria.
Referral-Ready Account Rate	Referral-Ready Account Rate measures the percentage of accounts that meet internal criteria indicating they are ready to be prompted for a referral.
Referred Account Net Revenue Retention (NRR)	Referred Account Net Revenue Retention (NRR) measures the revenue retained and expanded from referred customer accounts over time, factoring in upsell, cross-sell, contraction, and churn.
Return Visitor Rate to Product Pages	Return Visitor Rate to Product Pages measures the percentage of visitors who return to your product-related pages after an initial visit within a defined timeframe.
Revenue from Referrals	Revenue from Referrals measures the total amount of revenue generated from referred customers or accounts.
Revenue per Trial User	Revenue per Trial User measures the average revenue generated per user who enters a product trial—regardless of whether they convert or not.
Self-Serve Checkout Rate	Self-Serve Checkout Rate measures the percentage of users who successfully complete a purchase or upgrade through a self-serve flow without human intervention.
Self-Serve Expansion Revenu	Self-Serve Expansion Revenue measures the total revenue generated from existing customers who independently upgrade or expand their usage without sales involvement.
Self-Serve Upgrade Rate (Post-Activation)	Self-Serve Upgrade Rate (Post-Activation) measures the percentage of activated users who upgrade to a paid plan through a self-serve flow, without sales or CS intervention.
Self-Serve Upsell Revenue	Self-Serve Upsell Revenue measures the revenue generated when existing users purchase additional features, services, or higher-tier plans independently through the product—without sales or CS involvement.
SEO Traffic Growth Rate	SEO Traffic Growth Rate measures the rate of change in organic search traffic to your website over a defined time period.
Share Rate Among ICPs	Share Rate Among ICPs measures the percentage of Ideal Customer Profile (ICP) users who share your content, product, or referral links.
Signup Abandonment Rate	Signup Abandonment Rate measures the percentage of users who begin but do not complete the signup or account creation process.
Signup Completion Rate	Signup Completion Rate measures the percentage of users who finish the full signup or account creation process after initiating it.
Signup Conversion from Landing Pages	Signup Conversion from Landing Pages measures the percentage of visitors who arrive on a landing page and complete the signup process.
Signup Funnel Completion Rate	Signup Funnel Completion Rate measures the percentage of users who successfully complete all steps in a multi-step signup process.
Signup Source Quality Rate	Signup Source Quality Rate measures the percentage of signups from a specific traffic source that meet defined quality criteria (e.
Social Shares	Social Shares measures the total number of times your content, product pages, or brand assets are shared across social media platforms.
Strategic Referral Win Rate	Strategic Referral Win Rate measures the percentage of referred opportunities from high-value sources (e.
Time Between Logins (Post-Activation)	Time Between Logins (Post-Activation) measures the average time elapsed between logins for users who have already completed activation.
Time to Expansion Signal	Time to Expansion Signal measures the average time it takes for an account or user to exhibit clear behavior that indicates readiness or potential for upsell, cross-sell, or plan expansion.
Time to First Contact	Time to First Contact measures the time elapsed between a user or lead’s initial conversion event (e.
Time to First Habitual Action	Time to First Habitual Action measures the average time it takes a user to perform a recurring, value-driving action for the second or third time — indicating the start of habit formation.
Time to First Key Action	Time to First Key Action measures the average time it takes for a new user to complete a product’s primary activation event — often referred to as the “aha moment.
Time to First Referral	Time to First Referral measures the average time it takes for a customer or user to send their first referral after signing up or activating.
Time to First Repeat Action	Time to First Repeat Action measures the average time it takes for a user to repeat a key behavior (e.
Time to PQL Qualification	Time to PQL Qualification measures the average time it takes for a user or account to reach Product-Qualified Lead (PQL) criteria after signing up or starting a trial.
Time to Self-Serve Sign-Up	Time to Self-Serve Sign-Up measures the average amount of time it takes for a prospect to sign up for a product or trial after their first meaningful touchpoint (e.
Top Funnel Conversion Rate by Channel	Top Funnel Conversion Rate by Channel measures the percentage of visitors or leads from each marketing or acquisition channel that complete a desired top-of-funnel action (e.
Traffic Growth from Sales-Aligned Channels	Traffic Growth from Sales-Aligned Channels measures the increase in website or product traffic from channels that are strategically aligned with sales efforts—such as outbound campaigns, ABM programs, partner co-marketing, or SDR-driven events.
Traffic Source Distribution	Traffic Source Distribution measures the percentage or proportion of website or app visitors coming from different sources, such as organic search, paid ads, social media, direct traffic, referrals, or email campaigns.
Trial Engagement Rate	Trial Engagement Rate measures the percentage of users who actively engage with your product during their trial period—using defined engagement behaviors like logins, feature usage, or team invites.
Trial Sign-Up Rate	Trial Sign-Up Rate measures the percentage of visitors or leads who initiate a free trial during a specific time period.
Trial Sign-Up Velocity	Trial Sign-Up Velocity measures the rate at which new users are initiating free trials over a specific period.
Trial-to-Paid Conversion Rate	Trial-to-Paid Conversion Rate measures the percentage of users who sign up for a free trial or freemium version of a product and subsequently upgrade to a paid subscription or plan.
Upgrade Intent Signal Rate	Upgrade Intent Signal Rate measures the percentage of users or accounts that exhibit behaviors indicating a likely upgrade to a paid or higher-tier plan.
Virality Coefficient	Virality Coefficient measures how effectively existing users of a product or service generate new users through referrals, sharing, or word-of-mouth.
Visitor-to-Sign-Up Conversion Rate	Visitor-to-Signup Conversion Rate measures the percentage of website visitors who convert into sign-ups for a free trial, product, or account.
Webinar Registrations / Attendance	Webinar Registrations / Attendance measures the percentage of webinar registrants who actually attend the event live.