Lifecycle

Below is a list of all pages that have been tagged with Lifecycle. Click the page name to open its page:

Page	Description
Activation Cohort Retention Rate (Day 7/30)	Activation Cohort Retention Rate (Day 7/30) measures the percentage of users who, after reaching activation, return to use the product 7 or 30 days later.
Activation Conversion Rate	Activation Conversion Rate measures the percentage of users who reach the activation milestone out of all users who entered the onboarding or trial flow.
Activation Progression Score	Activation Progression Score measures how far a user has progressed through a predefined series of activation milestones.
Activation Rate	Activation Rate measures the percentage of users who reach a predefined milestone that signifies meaningful initial engagement or product adoption.
Active Feature Usage Rate	Active Feature Usage Rate measures the percentage of active users who engage with a specific feature within a given time period.
Advocate Re-Engagement Rate	Advocate Re-Engagement Rate measures the percentage of previously engaged brand advocates who return and participate in a new activity (e.
Average Purchase Frequency	Average Purchase Frequency (APF) is a metric that measures how often customers make a purchase within a specified time period.
Check-In Impact Score	Check-In Impact Score measures the correlation between customer success check-ins and positive business outcomes (e.
Churn Risk Score	Churn Risk Score is a predictive metric that estimates the likelihood of a customer canceling or downgrading within a given period.
Cohort Retention Analysis	Cohort retention analysis involves tracking a group of users (a cohort) over time to measure how many of them continue using a product or service, providing insights into retention and churn patterns.
Converted PQL Lifetime Value	Converted PQL Lifetime Value measures the average lifetime revenue from product-qualified leads (PQLs) who convert to paying customers.
Customer Engagement Score	Customer Engagement Score measures how actively and consistently a customer is interacting with your product, content, or brand.
Customer Feedback Retention Score	Customer Feedback Retention Score measures the retention rate of customers who have provided feedback (positive, negative, or neutral).
Drop-Off Rate During Onboarding	Drop-Off Rate During Onboarding measures the percentage of users who start but do not complete the onboarding process.
Engagement Metrics	Engagement Metrics are data points that measure how users interact with your product, content, or campaigns.
Expansion Activation Rate	Expansion Activation Rate measures the percentage of existing accounts that adopt a new product, feature, or service that can lead to upsell or cross-sell.
Expansion Feature Usage Frequency	Expansion Feature Usage Frequency measures how often a specific upsell-eligible feature is used by existing accounts.
Expansion Intent Signal Rate	Expansion Intent Signal Rate measures the percentage of accounts showing behavioral or engagement signals that indicate interest in upgrading, expanding, or purchasing add-ons.
Feature Adoption Rate (Early)	Feature Adoption Rate (Early) measures the percentage of new users who use a key feature within their first few sessions or days.
Feature Adoption Rate (Ongoing)	Feature Adoption Rate (Ongoing) measures the percentage of active users who regularly use a key product feature over a longer period.
Feature Adoption Velocity (Top 3 Features)	Feature Adoption Velocity (Top 3 Features) measures the average time it takes for new users to adopt your top 3 product features after onboarding.
First Contact Engagement Rate	First Contact Engagement Rate measures the percentage of new users who engage meaningfully after their very first interaction with your brand or product.
First Critical Feature Reuse Rate	First Critical Feature Reuse Rate measures the percentage of users who return to use a key feature for a second time within a set period.
First Feature Usage Rate	First Feature Usage Rate measures the percentage of new users who use at least one core feature during their initial sessions.
First Referral Conversion Time	First Referral Conversion Time measures the average time it takes for a referred user to convert after clicking a referral link.
First Session Completion Rate	First Session Completion Rate measures the percentage of new users who complete a defined onboarding or usage flow during their first session.
Free-to-Paid Conversion Rate (Self-Serve)	Free-to-Paid Conversion Rate (Self-Serve) measures the percentage of users who upgrade from a free plan or trial to a paid plan without direct sales intervention.
Key Feature Exploration Rate	Key Feature Exploration Rate measures the percentage of users who engage with a high-value feature for the first time—regardless of whether they complete or repeat use.
Lead Response Time	Lead Response Time measures the average time it takes for a sales or marketing team to follow up with a lead after their initial inquiry or interaction.
Lead Response Time (Post-Onboarding)	Lead Response Time (Post-Onboarding) measures the average time it takes for a sales or success team to follow up with a newly onboarded user or lead.
Meaningful Session Frequency	Meaningful Session Frequency measures how often users return and complete a set of high-value actions within a session.
Multi-Session Activation Completion Rate	Multi-Session Activation Completion Rate measures the percentage of users who complete the full activation flow across more than one session.
New Users from Referrals	New Users from Referrals measures the number of users who joined the platform via referral from an existing user or partner.
Onboarding Drop-off Rate	Onboarding Drop-Off Rate measures the percentage of users who begin the onboarding process but fail to complete it.
Onboarding Satisfaction Score (OSS)	Onboarding Satisfaction Score (OSS) measures the average satisfaction rating given by users after completing their initial onboarding experience.
Percent of Accounts Completing All Key Trial Actions	Percent of Accounts Completing All Key Trial Actions measures the share of trial accounts that complete all pre-identified actions during the trial.
Percent of Accounts Completing Key Activation Milestones	Percent of Accounts Completing Key Activation Milestones measures the proportion of accounts that reach predefined, high-value activation checkpoints.
Percent of Accounts with 3+ Activated Users	Percent of Accounts with 3+ Activated Users measures the share of accounts where at least three individual users have completed activation steps.
Percent of Retained Feature Users	Percent of Retained Feature Users measures the proportion of users who continue to use a specific feature over a defined retention window.
Percent of Users Engaging with Top Activation Features	Percent of Users Engaging with Top Activation Features measures how many new users interact with the highest-impact features tied to activation.
Personalized Referral Outreach Rate	Personalized Referral Outreach Rate measures the percentage of users who send a customized or non-default referral message when inviting others.
Post-Renewal Engagement Rate	Post-Renewal Engagement Rate measures the percentage of renewed customers who actively engage with your product or service within a defined period after renewal.
Proactive Support Engagement Rate	Proactive Support Engagement Rate measures the percentage of users who respond to or engage with support initiatives before submitting an issue or ticket.
Product Adoption Rate	Product Adoption Rate measures the percentage of users or customers who adopt a product or feature within a specific time period after its introduction.
Product Sharing Rate	Product Sharing Rate measures the percentage of users who share a part of the product experience with others—such as inviting teammates, generating shareable links, or embedding product outputs.
Referral Campaign ROI	Referral Campaign ROI measures the return on investment from referral-focused marketing efforts by comparing the revenue generated from referred customers to the total cost of running the referral program.
Referral Churn Rate	Referral Churn Rate measures the percentage of referred customers who cancel or stop using your product within a defined period.
Referral Discussion Initiation Rate	Referral Discussion Initiation Rate measures the percentage of customers or users who start a conversation about referring your product — whether through clicking “refer a friend,” copying an invite link, or opening a referral message prompt.
Referral Engagement Rate	Referral Engagement Rate measures the percentage of referred contacts who engage with a referral message or link—by clicking, opening, or viewing the content.
Referral Funnel Drop-Off Rate	Referral Funnel Drop-Off Rate measures the percentage of users who begin but do not complete the referral process—like opening the referral flow but not sending an invite.
Referral Incentive Conversion Rate	Referral Incentive Conversion Rate measures the percentage of referred users who convert (e.
Referral Intent Identified in QBRs	Referral Intent Identified in QBRs measures the percentage of Quarterly Business Reviews (QBRs) in which customers express interest or willingness to refer your product.
Referral Invitation Rate	Referral Invitation Rate measures the percentage of users who actively send referral invitations to others.
Referral Link Shares	Referral Link Shares measures the number of times users copy or share their personal referral link across any channel.
Referral Program Participation Rate	Referral Program Participation Rate measures the percentage of eligible users or customers who actively join or engage with your referral program.
Referral Prompt Acceptance Rate	Referral Prompt Acceptance Rate measures the percentage of users who respond positively when presented with a referral prompt—e.
Referral Prompt Interaction Rate	Referral Prompt Interaction Rate measures the percentage of users who engage with a referral prompt (e.
Referral Readiness Score	Referral Readiness Score is a predictive metric that assesses how likely a user or account is to make a referral based on behavioral, usage, and sentiment signals.
Referral Retention Rate	Referral Retention Rate measures the percentage of referred customers who remain active or subscribed over a specific time period.
Referral-Generated MQL Rate	Referral-Generated MQL Rate measures the percentage of referred leads or contacts that meet your MQL (Marketing Qualified Lead) criteria.
Referral-Ready Account Rate	Referral-Ready Account Rate measures the percentage of accounts that meet internal criteria indicating they are ready to be prompted for a referral.
Repeat Purchase Rate	Repeat Purchase Rate (RPR) measures the percentage of customers who make more than one purchase within a specified period.
Revenue per Trial User	Revenue per Trial User measures the average revenue generated per user who enters a product trial—regardless of whether they convert or not.
Self-Serve Checkout Rate	Self-Serve Checkout Rate measures the percentage of users who successfully complete a purchase or upgrade through a self-serve flow without human intervention.
Self-Serve Expansion Revenu	Self-Serve Expansion Revenue measures the total revenue generated from existing customers who independently upgrade or expand their usage without sales involvement.
Self-Serve Upgrade Rate (Post-Activation)	Self-Serve Upgrade Rate (Post-Activation) measures the percentage of activated users who upgrade to a paid plan through a self-serve flow, without sales or CS intervention.
Self-Serve Upsell Revenue	Self-Serve Upsell Revenue measures the revenue generated when existing users purchase additional features, services, or higher-tier plans independently through the product—without sales or CS involvement.
Share Rate Among ICPs	Share Rate Among ICPs measures the percentage of Ideal Customer Profile (ICP) users who share your content, product, or referral links.
Stickiness Ratio	Stickiness Ratio measures how often users return to your product by comparing daily active users (DAU) to monthly active users (MAU).
Time to Expansion Signal	Time to Expansion Signal measures the average time it takes for an account or user to exhibit clear behavior that indicates readiness or potential for upsell, cross-sell, or plan expansion.
Time to First Habitual Action	Time to First Habitual Action measures the average time it takes a user to perform a recurring, value-driving action for the second or third time — indicating the start of habit formation.
Time to First Key Action	Time to First Key Action measures the average time it takes for a new user to complete a product’s primary activation event — often referred to as the “aha moment.
Time to First Referral	Time to First Referral measures the average time it takes for a customer or user to send their first referral after signing up or activating.
Time to First Repeat Action	Time to First Repeat Action measures the average time it takes for a user to repeat a key behavior (e.
Time to Value	Time to Value (TTV) measures the time it takes for a new customer to realize the promised value of a product or service after adoption.
Time to Value (Expansion Features)	Time to Value (Expansion Features) measures the average time it takes for users or accounts to adopt and gain value from premium or advanced features after their initial onboarding or activation.
Trial Engagement Rate	Trial Engagement Rate measures the percentage of users who actively engage with your product during their trial period—using defined engagement behaviors like logins, feature usage, or team invites.
Upgrade Intent Signal Rate	Upgrade Intent Signal Rate measures the percentage of users or accounts that exhibit behaviors indicating a likely upgrade to a paid or higher-tier plan.
Usage Depth	Usage Depth measures the extent to which users engage with the features, functionalities, or content of your product.