Marketing

Below is a list of all pages that have been tagged with Marketing. Click the page name to open its page:

Page	Description
Average Order Value	Average Order Value (AOV) refers to the average amount of money spent each time a customer places an order.
Brand Awareness	Brand Awareness is the measure of how familiar your target audience is with your brand, products, and services.
Channel Effectiveness	Channel Effectiveness refers to how well various marketing and sales channels perform in reaching target audiences, generating leads, and driving conversions.
Click-Through Rate	The Click-Through Rate (CTR) measures the percentage of people who clicked on a link or call-to-action out of the total number of people who viewed the page, email, ad, or post.
Content Engagement	Content Engagement measures the level of interaction, interest, and value that users derive from content.
Conversion Rate	Conversion Rate is the percentage of users or prospects who take a desired action out of the total number of users who interacted with a marketing or sales campaign.
Cost per Acquisition	Cost per Acquisition (CPA) refers to the total cost incurred to acquire a single paying customer.
Cost Per Click	Cost Per Click (CPC) is a digital marketing metric that refers to the amount advertisers pay for each click on their advertisements.
Cost Per Conversion	Cost Per Conversion (CPCo) measures the total cost incurred to achieve a specific conversion, such as a lead, or sign-up.
Cost per Lead	Cost per Lead (CPL) is a digital marketing metric that measures the cost incurred to generate a single lead.
Cross-Sell Conversion Rate	Cross-Sell Conversion Rate measures the percentage of existing customers who purchase additional, complementary products or services, typically during or after the initial sale.
Customer Acquisition Cost	Customer Acquisition Cost (CAC) refers to the total cost incurred by a company to acquire a new customer.
Customer Lifetime Value	Customer Lifetime Value (CLV) represents the total revenue a business expects to earn from a customer over the entire duration of their relationship.
Customer Loyalty	Customer Loyalty is a measure of a customer’s likelihood to repeatedly engage with and purchase from a brand over time, often driven by positive experiences, satisfaction, and perceived value.
Customer Referral Rate	Customer Referral Rate (CRR) measures the percentage of your customers who refer others to your business, reflecting the effectiveness of your referral program and the strength of your word-of-mouth marketing.
Customer Segmentation	Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics.
Daily Active Users	Daily Active Users (DAU) measures the total number of unique users who engage with a product, app, or website on a given day.
DAU/WAU Ratio	DAU/WAU Ratio compares the number of Daily Active Users (DAU) to Weekly Active Users (WAU) over a specified time period.
Drop-Off Rate	Drop-Off Rate measures the percentage of users who leave a process, page, or journey before completing a desired action.
Engagement Metrics	Engagement Metrics are data points that measure how users interact with your product, content, or campaigns.
Engagement Rate	Engagement Rate measures the level of interaction users have with your content, product, or campaigns relative to the size of your audience.
Exit Rate	Exit Rate is the percentage of visits to a specific webpage or app screen that end with the user leaving the site or app entirely.
Expansion Revenue	Expansion Revenue refers to the additional revenue generated from existing customers through upselling, cross-selling, add-ons, or increased usage over time.
Expansion Revenue Growth Rate	Expansion Revenue Growth Rate measures the rate at which revenue from existing customers grows over a given period due to upselling, cross-selling, or increased usage.
First-time User Conversion Rate	First-Time User Conversion Rate measures the percentage of new users or visitors who complete a desired action, such as making a purchase, or subscribing during their first interaction with your product or service.
Landing Page Conversion Rate	Landing Page Conversion Rate measures the percentage of visitors to a landing page who complete a desired action, such as signing up, purchasing a product, or downloading a resource.
Lead Conversion Rate	Lead Conversion Rate measures the percentage of leads that take a desired action, such as making a purchase, signing up for a service, or moving to the next stage in the sales funnel.
Lead Quality Score	Lead Quality Score is a numerical value assigned to leads based on their likelihood to convert into paying customers.
Lead-to-Opportunity Conversion Rate	Lead-to-Opportunity Conversion Rate measures the percentage of leads that progress to the opportunity stage in your sales pipeline.
Lead-to-SQL Conversion Rate	Lead-to-SQL Conversion Rate measures the percentage of leads that progress from being general leads to becoming Sales Qualified Leads (SQLs)—prospects deemed ready for a direct sales conversation based on predefined criteria.
Likes, Shares, Comments	Likes: A basic interaction indicating approval, enjoyment, or agreement with a post or piece of content.
Loyalty Participation Rate	Loyalty Participation Rate measures the percentage of eligible customers actively engaging with a loyalty or rewards program.
LTV to CAC Ratio	LTV to CAC Ratio measures the relationship between the Lifetime Value (LTV) of a customer and the Customer Acquisition Cost (CAC).
Market Share	Market Share is the percentage of total sales or revenue in a specific market or industry that a company captures over a given period.
Marketing Qualified Leads (MQLs)	Marketing Qualified Leads (MQLs) are leads that have shown enough interest or engagement with your brand to be considered potential customers.
Monthly Active Users	Monthly Active Users (MAU) is the total number of unique users who engage with a product, service, or platform within a given month.
Monthly ARPA	Monthly Average Revenue Per Account (ARPA) measures the average revenue generated per account (or customer) in a given month.
Monthly Recurring Revenue	Monthly Recurring Revenue (MRR) is the total predictable revenue a company expects to generate from its subscription-based services or contracts on a monthly basis.
Net Promoter Score	Net Promoter Score (NPS) measures customer loyalty by gauging how likely customers are to recommend your product, service, or brand to others.
New Visitors	New Visitors are users who visit your website or app for the first time within a specific timeframe.
Number of Monthly Sign-ups	Number of Monthly Sign-Ups is the total count of new users, customers, or accounts that sign up for a product, service, or platform within a given month.
Open Rate	Open Rate measures the percentage of email recipients who open an email out of the total emails delivered.
Page Views	Page Views refers to the total number of times a specific webpage is loaded or viewed by users.
Pipeline Value Growth	Pipeline Value Growth measures the increase in total dollar value of open sales opportunities over a specific period.
Redemption Rate	Redemption Rate measures the percentage of distributed promotions, coupons, or rewards that customers redeem or use within a specified period.
Referral Conversion Rate	Referral Conversion Rate measures the percentage of referred leads or prospects who successfully convert into paying customers or complete a desired action (e.
Repeat Purchase Rate	Repeat Purchase Rate (RPR) measures the percentage of customers who make more than one purchase within a specified period.
Repeated Visitors	Repeated Visitors are users who return to your website, app, or platform after their initial visit within a specified period.
Return on Ad Spend	Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Return on Investment	Return on Investment (ROI) measures the profitability of an investment relative to its cost.
Returning Visitors	Returning Visitors are users who visit your website or app more than once during a specified time period.
Sales Pipeline Growth	Sales Pipeline Growth measures the increase in the total value, volume, or number of opportunities in the sales pipeline over a specific period.
Sales Qualified Leads	Sales Qualified Leads (SQLs) are leads that meet specific criteria, indicating they are ready to be engaged by the sales team.
Scroll Depth	Scroll Depth measures how far users scroll down a webpage or piece of digital content.
Sentiment Analysis	Sentiment Analysis is the process of analyzing text, speech, or other data to determine the emotional tone behind it.
Session Frequency	Session Frequency measures how often users return to a website, app, or platform within a specific period.
Session Length	Session Length measures the total time a user spends actively engaging with a website, app, or platform during a single session.
Sign-Up to Subscriber Conversion Rate	Sign-Up to Subscriber Conversion Rate measures the percentage of users who sign up for a product or service and then convert into paying subscribers.
Spam Complaints	Spam Complaints measure the number of recipients who mark your email as spam or junk after receiving it.
SQL-to-Opportunity Conversion Rate	SQL-to-Opportunity Conversion Rate measures the percentage of Sales Qualified Leads (SQLs) that progress to become sales opportunities.
Time on Page	Time on Page measures the average amount of time users spend on a single webpage.
Traffic Source Distribution	Traffic Source Distribution measures the percentage or proportion of website or app visitors coming from different sources, such as organic search, paid ads, social media, direct traffic, referrals, or email campaigns.
Trial-to-Paid Conversion Rate	Trial-to-Paid Conversion Rate measures the percentage of users who sign up for a free trial or freemium version of a product and subsequently upgrade to a paid subscription or plan.
Unique Page Views	Unique Page Views measures the number of distinct users who view a specific page on your website during a given timeframe, regardless of how many times they visit that page.
Unique Visitors	Unique Visitors refers to the total number of distinct individuals who visit your website or app within a specified timeframe.
Unsubscribe Rate	Unsubscribe Rate measures the percentage of recipients who opt out of your email list after receiving a particular campaign or over a specified period.
Upsell Conversion Rates	Upsell Conversion Rate measures the percentage of existing customers who upgrade to a higher-tier product, add-on, or premium feature after being offered an upsell.
Viral Cycle Time	Viral Cycle Time measures the average amount of time it takes for a single user to generate a new referred user through a product’s viral loop.
Virality Coefficient	Virality Coefficient measures how effectively existing users of a product or service generate new users through referrals, sharing, or word-of-mouth.
Website Traffic	Website Traffic measures the total number of users or visits to a website over a specific time period.