Marketing Ops

Below is a list of all pages that have been tagged with Marketing Ops. Click the page name to open its page:

Page	Description
Activation Rate by Source	Activation Rate by Source measures the percentage of users from each acquisition channel who reach activation.
Percent of MQLs Meeting Qualification Criteria	Percent of MQLs Meeting Qualification Criteria measures the proportion of Marketing Qualified Leads that meet your company’s agreed-upon criteria for sales follow-up (e.
Signup Abandonment Rate	Signup Abandonment Rate measures the percentage of users who begin but do not complete the signup or account creation process.
Signup Completion Rate	Signup Completion Rate measures the percentage of users who finish the full signup or account creation process after initiating it.
Time to First Contact	Time to First Contact measures the time elapsed between a user or lead’s initial conversion event (e.
Trial Sign-Up Velocity	Trial Sign-Up Velocity measures the rate at which new users are initiating free trials over a specific period.