Product

Below is a list of all pages that have been tagged with Product. Click the page name to open its page:

Page	Description
Action-to-Activation Time Lag	Action-to-Activation Time Lag measures the time it takes for a user to move from their first meaningful action (e.
Activated-to-Follow-Up Engagement Rate	Activated-to-Follow-Up Engagement Rate measures the percentage of activated users who engage with the product again within a specific time window.
Activation Cohort Retention Rate (Day 7/30)	Activation Cohort Retention Rate (Day 7/30) measures the percentage of users who, after reaching activation, return to use the product 7 or 30 days later.
Activation Conversion Rate	Activation Conversion Rate measures the percentage of users who reach the activation milestone out of all users who entered the onboarding or trial flow.
Activation Progression Score	Activation Progression Score measures how far a user has progressed through a predefined series of activation milestones.
Activation Rate	Activation Rate measures the percentage of users who reach a predefined milestone that signifies meaningful initial engagement or product adoption.
Activation-to-Expansion Rate	Activation-to-Expansion Rate measures the percentage of activated accounts that go on to expand—typically by adding users, upgrading plans, or increasing usage.
Active Feature Usage Rate	Active Feature Usage Rate measures the percentage of active users who engage with a specific feature within a given time period.
Average Order Value	Average Order Value (AOV) refers to the average amount of money spent each time a customer places an order.
Average Resolution Time	Average Resolution Time (ART) measures the average amount of time it takes to fully resolve a customer issue or support ticket from the moment it is raised to when it is marked as resolved.
Average Revenue Per User	Average Revenue Per User (ARPU) is a metric that represents the average amount of revenue generated per user or customer over a specific time period, typically calculated on a monthly or yearly basis.
Breadth of Use	Breadth of Use measures the number of distinct features, modules, or product areas used by a single customer or account.
Churn Risk Score	Churn Risk Score is a predictive metric that estimates the likelihood of a customer canceling or downgrading within a given period.
Complaints Received	Complaints Received refer to the number of formal or informal complaints submitted by customers or users about a product, service, or experience.
Cost of Poor Quality	Cost of poor Quality (COPQ) refers to the costs incurred by an organization due to defects, inefficiencies, and errors in product or service delivery.
Customer Downgrade Rate	Customer Downgrade Rate measures the percentage of existing customers who reduce their subscription value (e.
Customer Effort Score	Customer Effort Score (CES) measures how easy it is for customers to accomplish a task, such as resolving an issue, making a purchase, or using a feature.
Customer Engagement Score	Customer Engagement Score measures how actively and consistently a customer is interacting with your product, content, or brand.
Customer Feedback Retention Score	Customer Feedback Retention Score measures the retention rate of customers who have provided feedback (positive, negative, or neutral).
Customer Feedback Score	Customer Feedback Score measures customer sentiment and satisfaction based on responses to feedback requests, often collected through surveys, ratings, or qualitative input.
Customer Feedback Score (Post-activation)	Customer Feedback Score (Post-activation) measures the average rating or sentiment provided by customers after reaching a defined product activation milestone.
Customer Retention Rate	Customer Retention Rate (CRR) measures the percentage of customers a company retains over a given period.
Customer Support Tickets	Customer Support Tickets is a classification metric that organizes customer support inquiries into predefined categories, such as technical issues, billing problems, product questions, or feature requests.
Daily Active Users	Daily Active Users (DAU) measures the total number of unique users who engage with a product, app, or website on a given day.
DAU/WAU Ratio	DAU/WAU Ratio compares the number of Daily Active Users (DAU) to Weekly Active Users (WAU) over a specified time period.
Drop-Off Rate	Drop-Off Rate measures the percentage of users who leave a process, page, or journey before completing a desired action.
Drop-Off Rate During Onboarding	Drop-Off Rate During Onboarding measures the percentage of users who start but do not complete the onboarding process.
Engagement Depth (First 3 Sessions)	Engagement Depth (First 3 Sessions) measures how thoroughly new users or visitors interact with your product or content during their first three sessions.
Engagement Metrics	Engagement Metrics are data points that measure how users interact with your product, content, or campaigns.
Engagement Rate	Engagement Rate measures the level of interaction users have with your content, product, or campaigns relative to the size of your audience.
Error Rate	Error Rate measures the percentage of errors or failures occurring during a specific process, interaction, or system operation.
Escalation Rate	Escalation Rate measures the percentage of customer support cases or issues that are escalated to a higher level of support, such as specialized teams, managers, or senior agents.
Exit Rate	Exit Rate is the percentage of visits to a specific webpage or app screen that end with the user leaving the site or app entirely.
Exit Reason Frequency (Segmented)	Exit Reason Frequency (Segmented) measures how often specific reasons for churn or cancellation occur across different customer segments.
Expansion Activation Rate	Expansion Activation Rate measures the percentage of existing accounts that adopt a new product, feature, or service that can lead to upsell or cross-sell.
Expansion Feature Usage Frequency	Expansion Feature Usage Frequency measures how often a specific upsell-eligible feature is used by existing accounts.
Expansion Revenue	Expansion Revenue refers to the additional revenue generated from existing customers through upselling, cross-selling, add-ons, or increased usage over time.
Expansion Revenue Growth Rate	Expansion Revenue Growth Rate measures the rate at which revenue from existing customers grows over a given period due to upselling, cross-selling, or increased usage.
Expansion Revenue Potential (Forecasted)	Expansion Revenue Potential (Forecasted) estimates the total revenue that could be unlocked from your existing customer base via upsell, cross-sell, or usage-based growth.
Feature Adoption / Usage	Feature Adoption measures the percentage of users who actively engage with a specific product feature over a given period.
Feature Adoption Rate (Early)	Feature Adoption Rate (Early) measures the percentage of new users who use a key feature within their first few sessions or days.
Feature Adoption Rate (Ongoing)	Feature Adoption Rate (Ongoing) measures the percentage of active users who regularly use a key product feature over a longer period.
Feature Adoption Velocity (Top 3 Features)	Feature Adoption Velocity (Top 3 Features) measures the average time it takes for new users to adopt your top 3 product features after onboarding.
Feature-Based ARPU	Feature-Based ARPU measures the average revenue generated per user who actively uses a specific feature.
First Critical Feature Reuse Rate	First Critical Feature Reuse Rate measures the percentage of users who return to use a key feature for a second time within a set period.
First Feature Usage Rate	First Feature Usage Rate measures the percentage of new users who use at least one core feature during their initial sessions.
First Session Completion Rate	First Session Completion Rate measures the percentage of new users who complete a defined onboarding or usage flow during their first session.
First-time User Conversion Rate	First-Time User Conversion Rate measures the percentage of new users or visitors who complete a desired action, such as making a purchase, or subscribing during their first interaction with your product or service.
Free-to-Paid Conversion Rate (Self-Serve)	Free-to-Paid Conversion Rate (Self-Serve) measures the percentage of users who upgrade from a free plan or trial to a paid plan without direct sales intervention.
Immediate Time to Value	Immediate Time to Value (ITTV) refers to the time it takes for a customer to experience the initial, meaningful value of a product or service after their first interaction.
Key Feature Exploration Rate	Key Feature Exploration Rate measures the percentage of users who engage with a high-value feature for the first time—regardless of whether they complete or repeat use.
Meaningful Session Frequency	Meaningful Session Frequency measures how often users return and complete a set of high-value actions within a session.
Monthly Active Users	Monthly Active Users (MAU) is the total number of unique users who engage with a product, service, or platform within a given month.
Multi-Session Activation Completion Rate	Multi-Session Activation Completion Rate measures the percentage of users who complete the full activation flow across more than one session.
Number of Monthly Sign-ups	Number of Monthly Sign-Ups is the total count of new users, customers, or accounts that sign up for a product, service, or platform within a given month.
Onboarding Completion Rate	Onboarding Completion Rate measures the percentage of users who successfully complete the onboarding process, transitioning from new sign-ups to fully onboarded users.
Onboarding Drop-off Rate	Onboarding Drop-Off Rate measures the percentage of users who begin the onboarding process but fail to complete it.
Page Views	Page Views refers to the total number of times a specific webpage is loaded or viewed by users.
Paywall Hit Rate	Paywall Hit Rate measures the percentage of users who encounter a paywall or upgrade prompt during their session.
Percent Completing Key Activation Tasks	Percent Completing Key Activation Tasks measures the share of users or accounts who complete one or more predefined activation actions within a given timeframe.
Percent of Accounts Completing All Key Trial Actions	Percent of Accounts Completing All Key Trial Actions measures the share of trial accounts that complete all pre-identified actions during the trial.
Percent of Accounts Completing Key Activation Milestones	Percent of Accounts Completing Key Activation Milestones measures the proportion of accounts that reach predefined, high-value activation checkpoints.
Percent of Accounts Reaching Product-Qualified Lead (PQL) Status	Percent of Accounts Reaching Product-Qualified Lead (PQL) measures the proportion of trial or freemium accounts that meet your product usage thresholds to be flagged as sales-ready.
Percent of Accounts with 3+ Activated Users	Percent of Accounts with 3+ Activated Users measures the share of accounts where at least three individual users have completed activation steps.
Percent of Accounts with Multi-Role Engagement	Percent of Accounts with Multi-Role Engagement measures the share of accounts where users from two or more distinct roles are actively using the product.
Percent of Retained Feature Users	Percent of Retained Feature Users measures the proportion of users who continue to use a specific feature over a defined retention window.
Percent of Users Engaging with Top Activation Features	Percent of Users Engaging with Top Activation Features measures how many new users interact with the highest-impact features tied to activation.
Proactive Support Engagement Rate	Proactive Support Engagement Rate measures the percentage of users who respond to or engage with support initiatives before submitting an issue or ticket.
Product Adoption Rate	Product Adoption Rate measures the percentage of users or customers who adopt a product or feature within a specific time period after its introduction.
Product Sharing Rate	Product Sharing Rate measures the percentage of users who share a part of the product experience with others—such as inviting teammates, generating shareable links, or embedding product outputs.
Product-Engaged Leads (PELs)	Product-Engaged Leads (PELs) are users or accounts that demonstrate meaningful in-product behavior indicating buying intent or readiness for sales outreach.
Rate of Escalation to Higher Support Tiers	Rate of Escalation to Higher Support Tiers measures the percentage of customer support issues that require escalation from lower-tier support (e.
Resolution Time	Resolution Time measures the amount of time it takes to resolve a customer issue or ticket from the moment it is raised to when it is marked as resolved.
Returning Visitors	Returning Visitors are users who visit your website or app more than once during a specified time period.
Revenue per Trial User	Revenue per Trial User measures the average revenue generated per user who enters a product trial—regardless of whether they convert or not.
Scroll Depth	Scroll Depth measures how far users scroll down a webpage or piece of digital content.
Self-Serve Checkout Rate	Self-Serve Checkout Rate measures the percentage of users who successfully complete a purchase or upgrade through a self-serve flow without human intervention.
Self-Serve Expansion Revenu	Self-Serve Expansion Revenue measures the total revenue generated from existing customers who independently upgrade or expand their usage without sales involvement.
Self-Serve Upgrade Rate (Post-Activation)	Self-Serve Upgrade Rate (Post-Activation) measures the percentage of activated users who upgrade to a paid plan through a self-serve flow, without sales or CS intervention.
Self-Serve Upsell Revenue	Self-Serve Upsell Revenue measures the revenue generated when existing users purchase additional features, services, or higher-tier plans independently through the product—without sales or CS involvement.
Session Frequency	Session Frequency measures how often users return to a website, app, or platform within a specific period.
Session Length	Session Length measures the total time a user spends actively engaging with a website, app, or platform during a single session.
Short Time to Value	Short Time to Value (STTV) measures the time it takes for a customer to experience their first significant value or benefit from your product or service.
Signup Abandonment Rate	Signup Abandonment Rate measures the percentage of users who begin but do not complete the signup or account creation process.
Signup Completion Rate	Signup Completion Rate measures the percentage of users who finish the full signup or account creation process after initiating it.
Signup Funnel Completion Rate	Signup Funnel Completion Rate measures the percentage of users who successfully complete all steps in a multi-step signup process.
Stickiness Ratio	Stickiness Ratio measures how often users return to your product by comparing daily active users (DAU) to monthly active users (MAU).
Task Success Rate	Task Success Rate measures the percentage of users who successfully complete a specific task or goal on a website, app, or product interface.
Ticket Volume	Ticket Volume is the total number of customer support tickets created within a specific timeframe.
Time Between Logins (Post-Activation)	Time Between Logins (Post-Activation) measures the average time elapsed between logins for users who have already completed activation.
Time in App	Time in App measures the total amount of time users spend actively engaging with a mobile or web application over a specific period.
Time on Page	Time on Page measures the average amount of time users spend on a single webpage.
Time on Task	Time on Task measures the amount of time users take to complete a specific task or goal within a system, interface, or application.
Time to Basic Value	Time to Basic Value (TTBV) measures the time it takes for a new user or customer to achieve their first significant milestone or experience the basic value of a product or service.
Time to Exceed Value	Time to Exceed Value (TTEV) measures the time it takes for users to perceive that a product or service has exceeded their expectations or delivered greater-than-expected benefits.
Time to Expansion Signal	Time to Expansion Signal measures the average time it takes for an account or user to exhibit clear behavior that indicates readiness or potential for upsell, cross-sell, or plan expansion.
Time to First Habitual Action	Time to First Habitual Action measures the average time it takes a user to perform a recurring, value-driving action for the second or third time — indicating the start of habit formation.
Time to First Key Action	Time to First Key Action measures the average time it takes for a new user to complete a product’s primary activation event — often referred to as the “aha moment.
Time to First Repeat Action	Time to First Repeat Action measures the average time it takes for a user to repeat a key behavior (e.
Time to First Value	Time to First Value (TTFV) measures the time it takes for a new user or customer to achieve their first meaningful experience with your product or service.
Time to PQL Qualification	Time to PQL Qualification measures the average time it takes for a user or account to reach Product-Qualified Lead (PQL) criteria after signing up or starting a trial.
Time to Resolution	Time to Resolution (TTR) measures the average time it takes for a support team to fully resolve a customer inquiry, issue, or ticket.
Time to Self-Serve Sign-Up	Time to Self-Serve Sign-Up measures the average amount of time it takes for a prospect to sign up for a product or trial after their first meaningful touchpoint (e.
Time to Value	Time to Value (TTV) measures the time it takes for a new customer to realize the promised value of a product or service after adoption.
Time to Value (Expansion Features)	Time to Value (Expansion Features) measures the average time it takes for users or accounts to adopt and gain value from premium or advanced features after their initial onboarding or activation.
Trial Engagement Rate	Trial Engagement Rate measures the percentage of users who actively engage with your product during their trial period—using defined engagement behaviors like logins, feature usage, or team invites.
Upgrade Intent Signal Rate	Upgrade Intent Signal Rate measures the percentage of users or accounts that exhibit behaviors indicating a likely upgrade to a paid or higher-tier plan.
Usage Depth	Usage Depth measures the extent to which users engage with the features, functionalities, or content of your product.
WAU/MAU Ratio	The WAU/MAU Ratio compares the number of Weekly Active Users (WAU) to Monthly Active Users (MAU).
Weekly Active Users	Weekly Active Users (WAU) measures the total number of unique users who engage with your product, service, or platform at least once during a specific week.